How Chinese Car Brands Are Expanding Their Service Network in the UAE

Abu Dhabi: It is a common belief that, in recent years, Chinese car brands have quietly risen to become one of the fastest-growing forces in the automotive market of the UAE. The Jetour, MG, BYD, Chery, and Geely brands now comprise a large and growing share of new car sales across the country, with expanding showroom networks and a broader choice of model line-ups. What began as a value-driven entry point for budget-conscious buyers has evolved into a real shift in preference, with UAE buyers across different demographics, from young professionals to growing families, increasingly choosing Chinese brands for their next vehicle.

With this fast-paced growth has come attractive, tech-laden, affordable cars that buyers love. But along with this comes the need to expand their physical presence through larger service networks to serve customers better across the length and breadth of the Emirates.

Recognizing the need to boost customer confidence through quality after-sales service, expand workshops, and enhance real value, most Chinese brands are on an aggressive expansion spree, with serious investment in showrooms, service centers, spare parts availability, and local partnerships to better serve car owners beyond the major cities.   

Expansive Network Matters

The UAE is not one giant city; it consists of seven emirates spread across long stretches of highway, and someone living in Fujairah or Ras Al Khaimah does not want to drive three hours to Dubai every time their car needs a service. That reality alone explains why the expansion race among Chinese brands has quietly become just as important as the horsepower race.

Chery, backed locally by AW Rostamani, is a good example of how fast this is moving. The brand's fourth showroom in the UAE opened its doors in Ras Al Khaimah on Al Bahar Street in the Dahan area, joining existing branches in Dubai, Abu Dhabi, and Sharjah. According to Chery UAE's own team, a Fujairah branch is next on the list. The Northern Emirates are firmly on the map now, not an afterthought.

EXEED, the more premium arm of Chery, is moving at a similar pace but under a different local partner. Al Ghurair Mobility, EXEED's exclusive dealer in the country, recently opened its sixth showroom nationwide, this time in Sharjah on Sheikh Mohammed bin Zayed Road. What makes this one interesting for buyers is that it comes with a full service center built into the same site from day one, so people are not left waiting weeks for after-sales support after buying a new car.

The Current Chinese Showroom and Service Map

Brand	Local Distributor	Showroom Locations	Recent Update
Chery	AW Rostamani	Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah	A new RAK showroom opened 30 June 2026, Fujairah planned next
EXEED	Al Ghurair Mobility	Two in Dubai, two in Abu Dhabi, one in Ras Al Khaimah, one in Sharjah	The sixth UAE showroom opened in Sharjah with an integrated service center.
BYD	Al Futtaim	Dubai, Abu Dhabi, and other emirates	Growing EV sales network alongside expanding aftersales support
Jetour	Local dealer network	Multiple emirates	Ranked among the fastest-growing brands by sales in early 2026
MG	Multiple regional partners	Wide coverage across the UAE	One of the more established Chinese networks, present for years

 However, not every Chinese brand has matched its showroom count with an equally fast-growing service network. In the case of the new Chery showroom in Ras Al Khaimah, sales are handled locally, but for now, servicing and spare parts are managed through Chery's wider Northern Emirates setup rather than a standalone service center in RAK.

The company has confirmed a dedicated service center for the city is coming, but if you are the type of buyer who wants everything under one roof from day one, that timeline is worth asking your salesperson about directly before you sign anything.

Closer to Customers 

Most Chinese brands are working hard to get closer to buyers. This is not happening by accident, and it is certainly not without a strategic goal. Chinese brands have been gaining UAE market share at a rapid pace.

According to recent market data, Chinese automakers now hold somewhere between fifteen and twenty percent of new vehicle sales in the country, up from around ten to fourteen percent just a couple of years earlier. Jetour alone posted a sales increase of over thirty percent in the first quarter of 2026 compared with the year before, even while the overall UAE market slowed down.

That kind of growth cannot survive on affordable pricing alone. Car owners make purchase decisions based on reliability, quality service, and strong resale value. Japanese brands have earned their place by delivering on each of these promises. That is why major Chinese brands are investing in expanding their sales and service networks city by city, almost showroom by showroom.

A few reasons this expansion push makes sense right now:

• Local partners like AW Rostamani and Al Ghurair Mobility bring decades of UAE dealership experience, which speeds up trust-building for newer Chinese brands.
• Government-backed events, like the RAK Chamber of Commerce attending the Chery launch, give these expansions a level of local credibility that a brand cannot buy through advertising alone.
• Combining showroom and service center construction in one project, as EXEED did in Sharjah, cuts down the wait time between a car going on sale and buyers actually getting proper after-sales support.
• Family buyers, especially outside Dubai and Abu Dhabi, are more likely to consider a brand once they know a workshop is within a reasonable drive from home.

New Car Buyers 

If you are considering a Chinese SUV or sedan right now, this expansion signals good news, but it is still necessary to research each brand individually. Knowing what each brand offers will always help improve your ownership experience before you commit.

Always check with your dealer directly to find out which cities currently have full service centers versus which ones are sales-only for now, such as Ras Al Khaimah currently for Chery. Also ensure you understand the warranty coverage, how far the nearest fully equipped workshop is from your home or office, and whether spare parts for your specific model are stocked locally or need to be shipped in.

The Bigger Picture 

What we are watching right now is Chinese automakers treating the UAE the way established Japanese and European brands have treated it for decades as a country where service reach matters just as much as the car itself.

A few years ago, buying a Chinese car in Ras Al Khaimah or Fujairah often meant accepting a longer drive whenever something went wrong. That gap is closing fast, month by month, showroom by showroom.

For a buyer today, that means the conversation around owning a Chinese car has truly changed. It is no longer purely about getting more features for less money but about enjoying an ownership experience backed by confidence and reliable after-sales support. This is what matters, and most brands understand that reality.

Also Read: Top 10 Car Services You Can Get at a Garage in Al Quoz Dubai 2026: A Complete Workshop Guide