Ford Territory

The Ford Territory had its global launch in May 2024. It’s a family-focused crossover that gets a spacious cabin with lots of legroom and headroom. Space-wise, it’s much bigger than the discontinued Ford EcoSport. The 2024 Ford Territory gets a plush interior that’s stocked with most key features like cruise control, rearview camera, faux-leather upholstery, climate control, and a touchscreen infotainment unit that supports wireless and Android Auto and Apple CarPlay functionality. The car is hauled by a turbocharged, four-cylinder, 1.8-litre petrol engine that produces 190 PS/318 Nm. The motor is paired with a seven-speed automatic. 

How much is the Ford Territory price in the UAE?

Sedans and hatchbacks were once the bread and butter of Ford Motors. Over the years, the company has become the segment leader in sports utility vehicles (SUVs) and pickups. The range has been fortified in recent years by the all-new Ford Territory. The car is completely built in China. The price of the 2024 Ford Territory starts at AED 112,245. 

How many variants are there in the Ford Territory range?

The 2024 Ford Territory is available in Ambiente, Trend, Titanium, and Dark Edition trims in the Emirates market.

Which is the most value-for-money variant of the Ford Territory?

The Titanium is the most value-for-money trim in the 2024 Ford Territory range. It comes with several extra features over and above the two lower models.

What features does the Ford Territory get?

The 2024 Ford Territory is manufactured in Nanchang by Jiangling Motors Co (JMC). It's a joint-venture product from the Chinese manufacturer and Ford. The Territory is sold as the Equator Sport in China and the car shares it underpinnings with the Yusheng S330, a later iteration of the Landwind X7. 

The all-new Ford Territory boasts a fresh look but reminds of larger SUVs like the Ford Explorer. The 2024 Ford Territory gets all-around LED lighting. The huge front grille and the sharp headlights contribute to its imposing stance. The faux-headlight daytime running lights (DRLs) and the dragon-scale grille are the biggest hooks in terms of styling. There's a bumper-level fog light pod that lends the car a neater interpretation compared to the majority of the dual-level light set-ups.

The side has been modified to forge a more SUV-type presence. The entry-level model gets 18-inch alloy wheels. 

The rear hatch gets slim taillights. The big windows indicate a spacious cabin. The sliver and black cladding hints at the 2024 Ford Territory's off-road ruggedness. But the Territory isn't exactly an off-road capable car. 

The seats of the 2024 Ford Territory are upholstered in breathable black and blue leather. The dashboard and door-tops get soft-touch materials. The open shelves get soft lining. There are a lot of hard plastics that are carefully squeezed between the soft-touch panels. The textured grey faux-wood trim is a welcome departure from the black and beige found in most other cars.

The dashboard is dominated by a 12-inch full-color touchscreen infotainment unit, connected to a six-speaker audio system. The display is crisp and the icons are easy to navigate. The audio output is impressive, as is the bass reproduction. The screen needs a lot of juggling between functions. There's a 7.0-inch driver's information panel with easy readouts.

How spacious is the Ford Territory?

With 4,630 mm length, 1,935 mm width, and 1,706 mm height, the 2024 Ford Territory is a spacious crossover SUV. All seats are nicely padded and get back support. There's a lot of headroom and legroom everywhere. The front bucket seats seem a bit closer to the car's centre than the windows. Bigger drivers may find their inner leg rubbing against the transmission though the footwell is large. Even the entry-level model gets a power-adjustable driver's seat. 

The 2024 Ford Territory's rear cabin is comfortable and open, courtesy of the low window sills and all-around big glass. Passengers get enough space to cross their legs. Even the middle passenger on the rear seat gets a lot of space because of the central console cutaway and a near-flat floor.

The 2024 Ford Territory gets 448 litres of cargo space with all five seats up.  

What engine and transmission options are available?

The 2024 Ford Territory is hauled by a turbocharged, four-cylinder, 1.8-litre EcoBoost petrol engine that produces 190 PS/320 Nm. The motor is mated to a seven-speed automatic. The car gets multiple drive modes but the options are buried under submenus in the infotainment system. There are no manual controls with the rotary knob. It takes a bit of time for the powertrain to respond to pedal inputs. The gearshift is surprisingly smooth, whether in crawling traffic or cruising down the highway. On a long drive, handling of the 2024 Ford Territory is relaxed. The steering wheel is light and well-balanced.

The suspension system absorbs sharp bumps quite well. Some of the harder ones are felt in an otherwise noiseless and comfortable cabin. Around town, the big windows offer superb all-around visibility. Turning sharp corners isn't a problem.  

What’s the mileage of the Ford Territory?

The 2024 Ford Territory returns a mileage of 8-10 kmpl under mixed riding conditions. Highway mileage can go up to 16 kmpl. In the Eco driving mode with an automated start-stop system, the car returns a mileage of 10-12 kmpl.

How safe is the Ford Territory?

The 2024 Ford Territory comes with a number of driver-assist features. The entry-level model gets Ford's Blind Spot Information System which includes a sensing unit and rearview camera. The top model gets a 360-degree camera and all-around parking sensors. Other equipment includes cruise control, lane-departure warning, and multiple airbags.

How many colour options are there for the Ford Territory?

The 2024 Ford Territory is available in multiple colour options. No dual-tone colours are available.

Should you buy the Ford Territory?

The 2024 Ford Territory, despite a few niggles, offers superb value for money. It isn't a premium crossover-SUV but manages to strike a right balance between practicality and comfort. The ride quality is good. The construction is solid and puts all scepticism about Chinese-built cars at rest. The 2024 Ford Territory is for those who find midsized SUVs pricey. 

What are my alternatives?

The 2024 Ford Territory faces competition from the Nissan X-Trail, Toyota Fortuner, and the Changan CS95.

Other things to consider

The 2024 Ford Territory is an all-new car and its long-term reliability is yet to be ascertained. But it comes from the one of the pioneers in automobile engineering. The well-appointed cabin offers a comfortable and balanced ride. Running costs are low and there are no maintenance issues.