OMODA & JAECOO Establish Dubai as Innovation Epicenter in UAE Expansion

Abu Dhabi : The automotive duo intensifies its UAE presence, positioning Dubai as a global innovation hub and unveiling advanced hybrid technologies.

• Dubai is designated as OMODA & JAECOO's Middle East headquarters.
• Launch of state-of-the-art spare parts warehouse to enhance regional service.
• Introduction of the Super Hybrid System in upcoming models.
• Commitment to sustainable and intelligent mobility solutions.

OMODA & JAECOO, the forward-thinking automotive brands under China's Chery Group, have announced a significant strategic expansion in the UAE. By establishing Dubai as their Middle East headquarters, they aim to transform the city into a central hub for innovation, customer experience, and sustainable mobility solutions.

This move underscores their commitment to redefining the automotive landscape in the region.

Dubai: The New Innovation Hub

Shawn Xu, CEO of OMODA & JAECOO Automobile International, emphasized Dubai's strategic importance: "As one of the world’s most dynamic and inclusive cities, Dubai offers unparalleled advantages in brand communication, market expansion, and resource integration."

The decision to anchor their Middle East operations in Dubai reflects the city's status as a nexus for technological advancement and its alignment with the brands' vision for global growth.

Enhancing Regional Infrastructure

To support their expansion, OMODA & JAECOO have operationalized a cutting-edge spare parts warehouse in the Middle East. This facility is designed to streamline supply chain efficiency, ensuring rapid delivery times and bolstering after-sales support.

Additionally, the brands are accelerating the development of a localized service network, aiming to provide customers with prompt, precise, and personalized experiences across the UAE.

Introduction of the Super Hybrid System

A cornerstone of OMODA & JAECOO's technological advancement is the Super Hybrid System (SHS), which will feature prominently in upcoming models like the JAECOO 7. This innovative plug-in hybrid system combines a 1.5-liter turbocharged engine with an electric motor, delivering a total output of 347 horsepower and 525 Nm of torque.

The SHS boasts an impressive WLTP fuel efficiency of 403 mpg and a range of 745 miles, setting new standards in hybrid performance.

Future Outlook

Looking ahead, OMODA & JAECOO plan to deepen their footprint in the UAE by introducing a range of models equipped with the SHS, including the iCar series and the all-new J5.

These vehicles are designed to meet the evolving demands of consumers seeking intelligent, diverse mobility solutions. By fusing brand warmth with technological strength, the brands aim to shape a mobility experience that is future-forward, emotionally resonant, and distinctly human.

In summary, OMODA & JAECOO's strategic initiatives in the UAE, centered around innovation, infrastructure enhancement, and advanced hybrid technology, signify a transformative approach to automotive excellence in the region.