Meet the 2025 Land Cruiser: Legendary Adventure and Family Perfect SUV

Abu Dhabi: The Toyota Land Cruiser made its entry into the UAE in mid-2025 with an all-new avatar, the highly regarded legend of Toyota’s flagship 4×4 system got its latest facelift. The new arrival replaces the LC300, and maintains its stronghold in the high-end premium full-size SUV segment,  revered for its superior built quality and unrivalled off-road capabilities, along with greater reliability. There is a legion of followers in the UAE, giving it an iconic status among SUV buyers. The Land Cruiser practically rules its segment with an iron fist, a complete dominance in the three-row SUV segment, where not just off-road enthusiasts but families equally love it. 

Toyota has built this SUV on a robust body-on-frame chassis. The latest facelifted model gets some modern technology, the most refined suspension and multiple engine options. Apart from a capable powertrain, the spacious and well-equipped cabin is another highlight of the SUV, which includes a 12.3-inch infotainment screen, high-quality JBL audio and a range of off-road and driver assistance features. For Emirates buyers, this remarkable SUV continues to sway for its combination of excellent legacy, desert strength, and everyday practicality. Some of the top rivals in the segment include Nissan Patrol, Lexus LX, Mercedes-Benz G-Class, and Land Rover Defender.

Winning Formula Rules on The Roads and Sands

• Desert Prowess: The biggest buyers' draw towards the Land Cruiser is the ability to take on dune and desert safaris; there is hardly a close match to this capable SUV. Be it Liwa’s soft sands or Hatta’s rocky trails, the Land Cruiser is here to navigate with ease and confidence with its superior traction, great power, and exceptional off-road tech, which makes it the most obvious choice among UAE buyers.
• Excellent Resale Value: There are very few cars that age as well as a Land Cruiser. And, this makes a hot cake in the resale market. No matter how many old Land Cruisers enter the market, buyers are waiting, and this commands a hefty premium. So the buyer considered it a long-term investment rather than just an expense on any car. Even older models remain highly desirable.
• Hybrid Option: To widen its appeal among eco-conscious buyers, Toyota has introduced the hybrid variant that suits perfectly with UAE driving patterns. The hybrid promises you greater efficiency for city driving and helps you save fuel bill without compromising on the driving performance on the highway as well as the same rugged off-road adventures.
• Status with Intent: This goes without saying in the Emirates, as owning a Land Cruiser carries a certain amount of respect among families and friends. It is a great choice for two worlds, adventurers and fun off-roading who want desert freedom, and secondly professionals who need a premium as well as a practical family SUV.
• Toyota Reliability: One thing the brand Toyota is known for besides its vehicles is world-class reliability. Along with this strong dealer and service network across the Emirates, which boosts confidence to get spares quickly and address maintenance issues if there are any. This wide support gives the much-needed peace of mind and is a major reason why many families are attracted to the brand and remain loyal for generations.

Exterior

• Dominating Front with bold grille: Among the top exterior design elements, the Land Cruiser’s expansive chrome grille and rugged front body cues give it a highly imposing road presence with a strong identity.
• LED headlamps and Unique DRL: The highly attractive LED lighting with daytime running lamps are an excellent piece of design that enables superior night visibility and provides a distinctive look during the day.
• Dynamic Sporty with Sleek Styling: The latest model gets newly designed bumpers that enhance the ruggedness and style, with sharper shapes that allow greater airflow and improve the SUV's body styling.
• Attractive alloy options: With larger 20–22-inch alloy wheel options that look not just attractive but give the SUV a perfect side profile that is tough as well and aggressive.
• Roof rails and panoramic sunroof: The Roof rails are another addition to the exterior style, which serve as a practical feature for carrying gear, while the panoramic sunroof gives the SUV that premium appeal.
• Functional Rear: The rear styling is another strong aspect of the Land Cruiser, where you get bold body curves and plush LED tail lamps, which make it not just contemporary but also highly desirable.

Interior

• Modern infotainment display and digital driver cluster: the cabin is flanked by a 12.3-inch wide central screen, which is integrated with a sharp and bright digital instrument that has access to navigation, music, and settings.
• Quality Materials and Comfort: The premium leather seats with multi-way seat adjustments, as well as the soft-touch leather with power adjustments and memory function, are some of the fine features that make your time in the cabin delightful and luxurious.
• Great Audio: With a high-quality 14-speaker JBL surround sound system, your entertainment and music are well taken care of by the premium audio setup. something every owner loves. 
• Flexible seven-seat layout: One of the major attractions of the cabin is the seven-seat layout with a folding third row, which makes it highly adaptable to the needs of a family on occasion, whether you carry people or cargo.
• Plenty of Features: To make the cabin functional, practical and highly useful, there are plenty of features, including Wireless charging, ambient lighting, and multiple USB ports for everyday conveniences.
• Multi-zone climate control: For the convenience of the passenger, there are independent zones, and each passenger gets to choose the temperature suitable for their convenience. This serves as a useful feature in the hot weather in the Emirates. 

Safety

• Toyota Safety Sense with adaptive features: you get adaptive cruise control, lane departure alert, and pre-collision systems for added protection as part of the package. 
• Multiple airbags: To cover all the occupants from front to side and curtain airbags across
• Parking Assist Sensor with 360° camera: This is quite a standard feature that allows you a complete view around the SUV, making it easy during tight parking spaces and not friendly terrain on off-road driving.
• Traction management and Hill descent control: This is one advanced off-road safety feature where traction is taken care of for stability while navigating steep slopes and rough road conditions.
• Blind Spot Monitoring: With evolving technologies, this feature sends alerts to drivers when they can’t see a car coming, which helps them prevent collisions. And also, the driving lane change driver gets alerts for potential risk.
• Off-Road Safety: The Land Cruiser gets front and rear differential locks, which basically allow greater grip when tackling dunes or slippery terrain. This is quite vital in helping the SUV stay stable and mitigate the risk of slipping. 

Variants in the UAE

To appeal to a wide range of customer profiles, Toyota is retailing the Land Cruiser across multiple variants. 

Variant	Price (AED)	Engine	Power	Transmission	Drive	Seats
4.0L EXR	2,39,900	3998 cc (V6)	271HP@5600rpm	6-speed Auto	AWD/4x4	7
Black Edition	2,54,900	3998 cc (V6)	271HP@5600rpm	6-speed Auto	4x4	7
4.0L GXR	2,74,900	3998 cc (V6)	271HP@5600rpm	6-speed Auto	AWD/4x4	7
4.0L VXR	3,16,900	3998 cc (V6)	271HP@5600rpm	6-speed Auto	AWD/4x4	7
3.5L GXR AT AWD 5DR	3,35,900	3498 cc (V6 Twin)	409HP@5200rpm	10-speed Auto	AWD	7
3.5L VXR AT AWD 5DR	3,79,900	3498 cc (V6 Twin)	409HP@5200rpm	10-speed Auto	AWD	7
3.5L GR-Sport	3,99,900	3498 cc (V6 Twin)	409HP@5200rpm	10-speed Auto	AWD	7

Powertrain Table

Engine Type	3.5L V6 Twin Turbo + Hybrid	3.5L V6 Twin Turbo Petrol	4.0L V6 Petrol
Displacement	3498 cc	3498 cc	3998 cc
Power (HP)	457 HP	409 HP	271 HP
Torque (Nm)	790 Nm	650 Nm	400 Nm
Transmission	10-speed Automatic	10-speed Automatic	6-speed Automatic
Drive Type	4x4	4x4	AWD

Conclusion

The Land Cruiser is more than just an SUV; it embodies freedom, luxury, adventure and safety. For decades, UAE buyers have been keeping their faith, which makes it not just a legend but also the most desirable car among most buyers. Over the years, Toyota has continued to make changes to suit the new generation, which has grown its status. The 2025 model is yet another attempt by Toyota to bring in the most necessary features, technology, comfort, and it’s the continuation of a legacy that has shaped the UAE’s roads and deserts. A serious off-roader, you also get a combination of rugged performance with the kind of modern comfort and technology. This SUV serve every need, whether you’re tackling soft desert dunes, covering long highways between cities, or just dealing with everyday commutes, the Land Cruiser feels equally at home in every environment.

What makes the 2025 model particularly relevant for the UAE is the introduction of the hybrid option, something Toyota has been globally known for, a pioneer.  The hybrid powertrain brings much-needed blends of a superior output with greater efficiency, something families and professionals wish for, buyers who are eco-conscious. The power and practicality matter a lot in the UAE, where fuel use and long-distance driving are part of everyday life. The conventional petrol variants continue to be available with one additional option for buyers to choose from. 

Apart from performance, the Land Cruiser has, over the years, built a reputation for being exceptionally durable. If you’re in the market for a best-in-class full-size with the budget, there isn’t a better choice.