Arctic Trucks Unveils Rugged Toyota Land Cruiser Prado AT37 for 2025

Abu Dhabi : At present, there is no official confirmation on it being sold in the UAE, however, some of its models may arrive given regional popularity.

Arctic Trucks marks 40 years of the Toyota Land Cruiser Prado with the AT37, an extreme off-road-ready variant featuring 37-inch tyres, upgraded suspension, and wide-body design.

37-Inch Tyres and Off-Road-Focused Suspension

The "37" in AT37 refers to the 37x12.50 R17 BFGoodrich tyres. These are mounted on forged Heritage wheels with dual-valve functionality for easy air pressure control. Customers can pick between KO3 All-Terrain or KM3 Mud-Terrain versions.

Suspension is fully revamped with a custom 2-way adjustable setup from Dakar rally specialists R53. This system includes longer-travel coilovers, stronger dampers, and high-performance springs, offering a 40 mm lift and better durability during tough driving.

Body and Chassis Overhaul

To handle the larger wheels, Arctic Trucks modified the body and chassis. The wheelbase is extended and the track widened, but the centre of gravity stays low. This mix gives the AT37 on-road comfort and excellent control on snow, sand, and mud.

New Design and Adventure-Ready Features

The AT37 wears bespoke fender flares with space for a central tyre inflation system, contoured mudguards, and new aluminium side steps. Black and lava red Arctic Trucks badges and a rear 2-inch hitch for winches or carriers give it a purpose-built finish.

Interior Details and Technology Calibration

Inside, changes are minimal but targeted: Arctic Trucks-branded floor mats, sill plates, and gear selector trim. The full set of Land Cruiser Prado features is retained, including luxury and commercial configurations.

Toyota’s electronic aids, like the TPMS and safety systems, are recalibrated for the big wheels. Each unit also gets a Certificate of Authenticity, locking wheel nuts, and a torque wrench.

Arctic Trucks Land Cruiser Prado AT37 Highlights

Feature	Details
Tyres	37x12.50 R17 BFGoodrich KO3 or KM3
Suspension	2-way adjustable, custom-built by R53
Body modifications	Extended wheelbase, widened track
Interior changes	Custom mats, sill plates, gear trim
Launch region	Europe, North America, Africa, Middle East
Availability in UAE	Not confirmed, but likely

The Arctic Trucks Land Cruiser Prado AT37 is a bold statement in extreme SUV engineering. While official UAE availability remains unconfirmed, the model’s potential to dominate deserts and dunes makes it an exciting prospect for off-road lovers across the region.