World’s largest Maserati showroom opened in Dubai

Maserati in collaboration with the UAE’s official importer of Maserati vehicles, Al Tayer Motors, opens the world’s largest showroom in Dubai on Sheikh Zayed Road in the Al Manara region. 

Built across 3,644 square metres of area, the new showroom facility is four times bigger than the previous showroom. The new showroom has been built according to the brand’s new showroom standards, aimed to provide a luxurious and intimidating experience for the visitors. It spans across five different levels, out of which two underground levels are for parking while others are dedicated to vehicles, workforce and customers. 

The ground floor of the showroom is dedicated to the present-day Maserati range that includes Quattroporte, Ghibli, GranCabrio, GranTurismo, and Levante. Additionally, there is a customer lounge with an Italian coffee bar and a customization area, which has been included for the very first time inside the showroom. The customization section enables customers to personalize their car with options ranging from exterior and interior trims, including exclusive paints, wood and leather options and much more. The sales team cabins can also be found on this floor.

On the first floor, you’d find Maserati Certified Pre-Owned cars that are checked and reworked to deliver the same new-like driving experience. Every car under this program goes through a total of 190 checks, gets standard servicing as per the company’s standards and re-conditioned before delivery to the customers. A special vehicle delivery suite can also be found on this level.

The new showroom facility has been built following environment-friendly technologies for optimum usage of energy and water, such as LED lighting and motion sensor technology is in place for reduced energy costs and consumption. For reduction in energy consumed by the Heating Ventilating and Air Conditioning (HVAC) systems, special insulating materials have been deployed.

The CEO of Al Tayer Motors, Ashok Khanna, said, “Our journey with Maserati started in 1998 with a facility on Al Ittihad Road. Over the years, the Italian brand has grown considerably and today is ubiquitous on the UAE’s roads. With this new showroom, we are sure customers who appreciate stylish design, sporty performance, and luxurious craftsmanship will find it a wonderful new space to meet and interact with other like-minded individuals.”

You can visit the showroom from 8:00 AM to 8:00 PM from Saturday to Thursday, whereas on Fridays, it is open from 4:00 PM until 8:00 PM.

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