Volkswagen’s 'Reflections En Route' Returns This Ramadan with Thought-Provoking Conversations

Abu Dhabi : Volkswagen Middle East brings back its Ramadan series 'Reflections En Route,' hosted by Big Hass, featuring inspiring conversations on culture, social issues, and personal growth with prominent regional figures.

• Volkswagen Middle East continues its Ramadan series with a new season.
• Hosted by Big Hass, featuring influential guests discussing culture, generosity, and digital life.
• Conversations cover tradition vs. modernity, philanthropy, social media, and future anxiety.
• Filmed in the UAE desert with the Volkswagen fleet, fostering meaningful dialogue.

Volkswagen Sparks Conversations This Ramadan

Volkswagen Middle East has brought back its successful Ramadan series, ‘Reflections En Route’, for another season of deep and insightful discussions. Hosted by Big Hass, a well-known radio presenter and cultural advocate, the series brings together influential personalities to discuss themes that impact society.

Filmed in the UAE desert after Maghrib, featuring the Volkswagen Touareg, Tiguan, T-Roc, and Teramont, this season’s episodes focus on tradition, generosity, social media, and the future. By offering a platform for meaningful conversations, Volkswagen continues its commitment to cultural engagement and community connections.

Diverse and Engaging Discussions

Each of the four episodes explores pressing topics that shape modern life:

Episode 1: "Old School vs. New: The Great Arab Debate"

• Mohammed Ali & Ibrahim Akkaoui, creators of Akhu Manoushe, discuss tradition vs. modernity.
• They explore how young Arabs balance heritage with societal change.

Episode 2: "Good Deeds, Great Rewards"

• Philanthropist Fadie Musallet, founder of The Giving Family, talks about Zakat and volunteerism.
• Highlights how acts of kindness strengthen communities and bring personal fulfillment.

Episode 3: "Likes, Comments, and Stress"

• Content creator Maha Jafaar discusses social media’s influence on mental health.
• Focuses on digital burnout, validation, and responsible online presence.

Episode 4: "Does the Thought of the Future Worry You?"

• British-Yemeni filmmaker Nadir Nahdi talks about future anxiety among young Arabs.
• Covers concerns like technological change, climate issues, and societal expectations.

Volkswagen’s Commitment to Meaningful Engagement

“At Volkswagen Middle East, we believe in creating meaningful connections with our audiences beyond the road," said Virginie Ludmer, Marketing Director Volkswagen Middle East. "This year’s Ramadan podcast series builds on the foundation we laid with Reflections En Route, continuing important conversations that resonate across the region.”

Through this campaign, Volkswagen reinforces its commitment to community engagement, sparking discussions that go beyond the brand. By bringing influential voices together, the series promotes cultural understanding and personal reflection, inviting audiences to listen, reflect, and participate.

With insightful topics and influential guests, 'Reflections En Route' creates a space for open dialogue. By blending storytelling, tradition, and innovation, Volkswagen Middle East continues to inspire meaningful conversations that extend beyond Ramadan.