Toyota Land Cruiser 250 (Prado) UAE Price Reveal

The Toyota Land Cruiser 250, well-known as the Prado in the UAE, arrived with a fresh design and modern tech while keeping the tough stance that made it a desert king. Debuting in early 2026, this fifth-generation J250 model comes with the familiar boxy retro design, a 2.4‑liter turbo powertrain, and advanced driver assist. It starts at AED 199,900, and it is positioned between the Fortuner and the popular Land Cruiser 300 in Toyota’s SUV portfolio. With the size, price, and positioning, the Prado is now a more premium, off‑road‑ready substitute for the Fortuner and sits below the luxury levels of the 300 Series.

Overview of the Toyota Land Cruiser 250

The Land Cruiser Prado has been a well-established and popular SUV in the UAE market since its introduction. This latest generation, also known as J250, replaces the J150 that was around from 2009 to 2024. It seems like a long time, but the Japanese automaker took time to justify the engineering of this new model with a goal of balancing off-road capability with on-road comfort.

Built on a ladder-frame chassis, the Prado is 4,925 mm long, 1,980 mm wide, and 1,935 mm tall with a 2,850 mm wheelbase. These dimensions make it slightly more compact than its predecessor but with a more spacious cabin. Toyota engineers have kept the classic Land Cruiser's design language with vertical headlights, a squared-off profile, and prominent fender flares.

It's not surprising to see that Toyota decided to maintain the body-on-frame construction, which is core to the Land Cruiser family. This conventional setup makes the Prado tough and ready to take on any terrain. The SUV has an independent front suspension and a multi-link rear setup, which offers a superior balance between comfort and capability.

Toyota Land Cruiser 250 (Prado) Variants and Pricing

Variant	Price (AED)	Engine	Power	Torque	Transmission	Seating
2.4L TXR	199,900	2.4L Turbo Petrol	267 hp	430 Nm	8-speed Automatic	7 seats
2.4L GXR	219,900	2.4L Turbo Petrol	267 hp	430 Nm	8-speed Automatic	7 seats
2.4L GXL	229,900	2.4L Turbo Petrol	267 hp	430 Nm	8-speed Automatic	7 seats
2.4L Adventure (Dual Tone)	254,900	2.4L Turbo Petrol	267 hp	430 Nm	8-speed Automatic	7 seats
2.4L Adventure (Mono Tone)	244,900	2.4L Turbo Petrol	267 hp	430 Nm	8-speed Automatic	7 seats
VXR	264,900	2.4L Turbo Petrol	267 hp	430 Nm	8-speed Automatic	7 seats

While all variants have the same engine and transmission combination, the price is a reflection of equipment levels, safety features, and luxury additions. Toyota also has the limited-edition GXL First Edition and Adventure First Edition variants at launch, priced at AED 234,900 and AED 264,900, respectively.

Top Highlights

Performance and Capability

Most of the buyers have certain performance expectations from this tough SUV and its ability to take on daily driving and off-roading equally. At the heart of that performance assurance is the 2.4-liter turbocharged engine that replaces the old naturally aspirated V6. The new power figures are 267 hp at 5,200-5,600 rpm and 430 Nm of torque at 1,700-4,000 rpm. The broad torque curve means it has strong pulling power across a wide rev range. The 8-speed automatic transmission performs flawlessly.

While the Prado is a powerful SUV, Toyota claims 10.6 km/l is reasonable considering the size and capability. The 110-liter fuel tank provides decent range for long trips. The engine is adequate for regular 91-octane fuel, keeping running costs manageable.

Off-road, the Prado is exceptional with mechanical capability. The 31- and 22-degree approach and departure angles allow tackling steep inclines, while the breakover angle is 22 degrees. Ground clearance varies between variants, but consider about 220 mm, which is quite enough for most off-road situations encountered in the UAE.

Exterior Design

• Vertical LED headlights highlight the classic FJ40 Land Cruiser from the 1960s with a bold grille.
• Standard 18-inch alloy wheels across all variants with different designs per trim level
• Dual-tone paint options on Adventure variants with a light grey roof with a Sand or Smoky Blue body
• Power tailgate, roof rails, and integrated side steps
• High ground clearance and squared-off profile
  

Interior and Features

• A 12.3-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto.
• 7-inch or 12.3-inch full-TFT instrument cluster that shows off-road data and head-up displays. 
• The cabin features power-adjustable front seats with heating and ventilation, along with premium leather upholstery.
• Standard seven-seat with 60:40 split second row and power-folding third row 
• Tri-zone automatic climate control, wireless charging, multiple USB ports, and 10-speaker audio system

Safety and Technology

• Packed with Toyota Safety Sense 3.0 as standard, includes pre-collision system, adaptive cruise control, lane trace assist.
• Seven airbags, ABS with EBD, electronic stability control, and ISOFIX child seat anchors.
• Reverse camera and front and rear parking sensors standard across all variants.
• Blind spot monitoring, rear cross-traffic alert, and 3D multi-terrain monitor on higher trims.
• Crawl control, multi-terrain select, and downhill assist control for serious off-road capability

Conclusion

The Toyota Land Cruiser 250 (Prado) retains its edge in the UAE market, and its exciting prices and upgraded but powerful powertrain make it even more appealing. With a starting price of AED 199,900, it is well positioned against traditional rivals like the Nissan Patrol, Mitsubishi Pajero, and other premium monocoque SUVs. The single-engine option is easy to choose, and the six variants offer different equipment to ensure every buyer has something to suit their liking. Anyone in the market for a traditional body-on-frame SUV that is also contemporary in every aspect will find the Toyota Prado hard to beat. You can use it for daily commutes, weekend desert trips, and family duties with equal competence.