Mercedes-Benz to Introduce Compact, More Affordable G-Wagen SUV

Abu Dhabi : Mercedes-Benz is set to expand its legendary G-Class lineup with a smaller, more affordable SUV, promising off-road capability and luxury in a compact package.

• Mercedes confirms the development of a "baby G" SUV to extend the G-Class family.
• The new model is expected to use the Modular Architecture (MMA) platform, supporting electric and internal combustion powertrains.
• Aims to make the G-Class experience more accessible to urban users and a broader audience.
• A unified design language for EV and ICE models is also in the works.

Mercedes-Benz is bringing its iconic G-Class experience to a wider audience with the confirmation of a smaller, more affordable "baby G" SUV. Announced during a recent investor presentation, this upcoming model is expected to combine the rugged appeal of the G-Wagen with modern powertrain options and a city-friendly design.

Design and Platform

The new compact G-Class will retain the signature boxy styling and off-road-oriented aesthetics that define the original model. Expected to be built on Mercedes-Benz’s Modular Architecture (MMA) platform, it will support both electric and internal combustion powertrains. This approach ensures flexibility in meeting global market demands while maintaining the brand’s commitment to electrification. 

Powertrain Options

• The baby G-Class will likely have multiple powertrain choices, including a fully electric variant.
• The internal combustion engine (ICE) versions are expected to cater to regions with limited EV infrastructure.
• Mercedes-Benz’s push towards electrification suggests the EV model will be a significant part of the lineup.

Market Positioning

By introducing a more compact version of the G-Wagen, Mercedes-Benz aims to attract a new demographic of buyers. This smaller SUV will cater to urban dwellers who appreciate the heritage and luxury of the G-Class but prefer a more manageable size and potentially lower price. The move aligns with the brand’s strategy to expand accessibility without compromising its premium positioning.

Historical Context

This is not the first attempt by Mercedes-Benz to create a smaller G-Class-inspired vehicle. The 2019 Concept GLB sought to capture the rugged essence of the G-Wagen but did not fully replicate its distinct character. The upcoming baby G-Class aims to succeed where the GLB fell short, offering a design and performance package that stays true to the G-Class legacy.

Unified Design Language

Mercedes-Benz is also refining its overall design approach. Currently, its EVs and ICE vehicles have distinct styling elements. The brand’s future models, including the new CLA-class, will feature a more cohesive aesthetic across all powertrains. This unified design strategy will likely extend to the baby G-Class, ensuring consistency across the lineup.

Production and Availability

Although Mercedes-Benz has not announced a specific release date, the compact G-Class is expected to enter production soon. More details regarding pricing, specifications, and market availability will be revealed as the launch date approaches.

With this new addition, Mercedes-Benz is set to redefine luxury off-roading by making the G-Class experience more versatile and accessible to a wider audience.