Latest Dongfeng 007 Pricing in UAE — Affordable EV Sedan Explained

Abu Dhabi: The Dongfeng 007 debuted in the middle of 2025 as an affordable range-extended electric sedan targeted at buyers who are curious about electrification but not ready to rely fully on the charging infrastructure. There are some key highlights of the sedan that make it worthy of its price and promise. Its real appeal is in combining electric driving for daily use with petrol backup for longer trips, making it feel practical on paper for UAE conditions. The pricing position puts it rather in close proximity to mainstream hybrids, which could be of interest to many buyers. For  buyers, the real decision is whether the lower entry cost outweighs the risks of backing a new, still-proving brand in the UAE. 

Range-Extender: Not Pure Electric

Firstly, it's important to clarify that the 007 is not a battery-only electric vehicle. It's a range-extended vehicle, essentially a plug-in hybrid where the petrol engine only charges the battery and never directly drives the wheels. This matters because you are buying into hybrid complexity, not EV simplicity. Dongfeng claims a 1,200 km total range, but the actual electric-only distance isn't published on their UAE site. Most REV systems deliver 100-150 km of pure electric range before the engine kicks in.

For villa owners with home charging, the 007 runs on electric power for daily commutes and switches to range-extender mode for weekend trips to Hatta or Al Ain. For apartment owners, they need a dedicated charging facility and can’t always rely on public chargers. You are essentially running a petrol car with occasional electric top-ups. The charging infrastructure across Dubai and Abu Dhabi is expanding but still not up to the expected level to feel completely comfortable.

The powertrain comprises 218 hp and 310 Nm through a single-speed transmission and feels sufficient rather than thrilling. The acceleration figure is 100 kph in 7.2 seconds, which is not bad. The sedan is actually quite smooth enough for Sheikh Zayed Road merging, but don’t expect the instant torque punch of a Tesla or BYD Seal. You are essentially trading performance for efficiency, which works if you like  running costs over driving excitement.

Pricing Against Established Competition

At AED 109,900, the 007 sits in a rather competitive segment with several well-known brands rivalling in this fully crowded territory. The BYD Seal starts at AED 149,000, offering pure electric propulsion with stronger brand recognition in the region. The Honda Accord Hybrid costs AED 114,900 and brings bulletproof reliability along with established service centres across every emirate. The Toyota Camry Hybrid, still the benchmark for resale, starts at AED 125,900 but holds value better than anything Chinese over three years.

Model	Starting Price	Powertrain
Dongfeng 007 REV	AED 109,900	1.5L + Electric, 218 hp
BYD Seal	AED 149,900	Pure Electric, 308 hp
Honda Accord Hybrid	AED 155,900	2.0L Hybrid, 204 hp
Toyota Camry Hybrid	AED 125,900	2.5L Hybrid, 215 hp

Dongfeng's price advantage may not look as attractive if you consider the brand being new to the market. In comparison, the Camry costs AED 16,000 more upfront, but it recovers most of that difference at resale. When you sell after four years, the Camry retains 55-60% of its value; the 007 will be lucky to hold 35% simply because there's no secondhand market data yet and no buyer confidence in parts availability.

Features and Tech.

There are some exciting features and tech the Chinese brand is offering you, besides it being sustainable to drive. The 007 gets standard features including a WANOS 20-speaker audio system, panoramic glass roof, electric-powered hatchback tailgate, lane change assistance, and smart parking support. The cabin looks modern; there is enough space both at the front and at the back. Looking at what we have seen, it appears to be competitive enough to take on Japanese rivals as far as the interior goes. 

In dimensions, it is 4,880 mm in length, 1,895 mm in width, and 1,460 mm in height. That's slightly longer than a Camry with similar interior space. The panoramic roof is a nice touch in a market where most buyers really want it in this segment anyway.

Safety is another key aspect of the sedan. At the price, you are getting almost everything that matters to protect you and your family on the move. There are 6 standard airbags, ABS, parking sensors, and lane departure warnings. Then there are fire extinguishers and first aid kits that come standard, which is smart positioning for a new brand trying to project seriousness.

The Warranty 

Being a new brand, the ownership, service and warranty are key factors of the sedan. Dongfeng's UAE is making progress in establishing their presence, but not much information is available as of now when it comes to the warranty. Generally, in this segment, established brands offer standard 3-5 year warranties on their cars. 

Dongfeng is represented by authorised dealer M.A.H.Y. Khoory, which right now operates two showrooms, Dubai (Deira) and Abu Dhabi, along with a service centre in Al Quoz. For Sharjah, Ajman, or RAK buyers, you're travelling to Dubai for every service appointment. Keep these factors in mind. 

Should You Buy the 007?

Now that we know the 007 sedan well with its design, features and some challenges of the brand being new in the UAE. Then who should really consider buying the Dongfeng 007?

There are specific, narrow buyer segments in the Emirates for whom it could be a sensible option. They include villa owners with home charging stations who value features and do not necessarily want a well-known brand and plan to own the car for a longer period and are perfectly fine with the risk of limited resale value. Also, if you are leasing through a company fleet programme where residual value is not a big issue, the monthly cost advantage versus a Camry could justify the gamble.

Everyone else should wait. Wait until Dongfeng has two years of UAE service history. Wait until the secondhand market establishes actual depreciation curves. Wait until they expand the service network beyond two cities. The AED 15,000 you save versus a Camry is not a big deal considering the other risk factors. 

The 007 is not a bad car; rather, it is a good one that now provides an option for buyers in the UAE with an extended range. 

What It Means

So the car, like the Dongfeng 007, highlights how rapidly affordable EVs are now entering the UAE market. What it does is that it offers buyers a way to try electric driving without actually being fully committed to pure EVs, and so this sedan could be a choice if they are fine with predictable ownership and easy resale; established hybrids remain the safer choice.

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