All-new Audi Q6 e-tron debuts in the Middle East

ABU DHABI: Audi Middle East recently revealed the Q6 e-tron, its all-new electric masterpiece during a grand event at the Ritz Carlton Abu Dhabi, set against the backdrop of the Sheikh Zayed Grand Mosque. 

The showcase extended to other iconic locations, including Dubai’s Museum of the Future, Richard Serra's "7" sculpture at the Museum of Islamic Art Park in Doha, the Al Mouj complex in Muscat, and the House of Wisdom in Sharjah. The Q6 e-tron signifies the brand’s new era of advanced mobility and sustainable luxury.

The Q6 e-tron marks Audi's largest product launch in the region. Its intuitive interior and sleek exterior redefine innovation and luxury. The Q6 e-tron boasts world-first innovations such as “awareness” OLED rear lights and customizable digital light signatures for enhanced safety and style. Inside, the new “Digital Stage” integrates digital interfaces with great attention to detail.

The Q6 e-tron features the most well-equipped and advanced cabin of the brand, blending technology and luxury seamlessly. Its MMI touch response system is fully digital and offers intuitive control over safety, navigation, and media. 

The next-gen Audi virtual cockpit offers augmented reality navigation and enhanced driver-assist features. In the Middle East, passengers get access to vehicle information and entertainment with the help of the standard MMI front passenger display.

The Q6 e-tron comes with Audi’s Premium Platform Electric which offers up to 625 km of range on a single charge. On the other hand, the high-performance SQ6 e-tron offers up to 598 km. Both models use an 800-volt charging system which allows for 270 kW DC fast charging and offers a range of 255 km in just 10 minutes. 

From dual electric motors, the Q6 e-tron generates up to 285 kW while the output is boosted by the SQ6 e-tron to 360 kW, taking 4.3 seconds to achieve 0 to 100 kmph. Additionally, for smooth handling across all kinds of terrains, both models come with adaptive air suspension.

In Q1 2025, the all-new Audi Q6 e-tron will hit Middle Eastern showrooms and is now available for pre-order. The starting price for the Q6 e-tron Quattro in GCC countries is USD 79,194 (AED 290,872), while the SQ6 e-tron is priced at USD 93,399 (AED 343,045). Additional variants, including a Sportback version, will follow in Q2 2025.

Also read: Audi unveils Q6 e-tron Sportback with four innovative powertrains