Geely Monjaro: Why This Chinese SUV Is Winning Over UAE Buyers

Abu Dhabi: The Geely Monjaro debuted in the UAE’s premium SUV segment in 2023, appealing to  families and professionals alike. With its attractive price, well-equipped cabin and driving dynamics, it quickly became a popular option in its segment. Monthly sales since its launch indicate a strong customer pull towards this China-made five seater SUV. The Monjaro, unlike an expensive SUV, appears to be quite affordable, and combines stylish design, sophisticated tech and a range of features that seem to have attracted buyers more than those of its expensive competitors.

What also makes this SUV quite the practical one is its long 2845mm wheelbase, in other words spacious cabin and great comfort, something families love. All of this technically matches a pricy full-size SUV, at a much lower price. There is a great deal of balance in terms of luxury and value that most Chinese brands seem to offer. The appealing and stylish cockpit gets a modern infotainment with high quality audio, elegant interior with quality of materials, along with advanced driver assistance for a superb driving experience. All of this is necessary to take on top brands in the category, including Honda CR-V, Mazda CX-9, and Hyundai Santa Fe. That is that, but it is an excellent option for some of the entry-level European SUVs, too.

What Makes the Monjaro Stand Out in the UAE

Chinese brands are increasingly making their presence felt in the Emirates, as buyers find them to be value-for-money options to the dominant Japanese and Korean. This is also visible across our roads as newer brands are visible. The Geely Monjaro is one such example that stands out; this SUV is attracting families. Available at a highly competitive price, it has all the elements such as quality, design, and technology.

High Quality at Midrange Pricing:
Monjaro is quite successfully able to establish itself as an affordable SUV with great space and features. It delivers a great value proposition in its segment. You get a range of attractive features such as a 12.3-inch centre touchscreen, a 10.25 / 12.3-inch instrument cluster, and a large heads-up display, something unheard of at midrange price.

Exciting Performance:
The SUV is capable for everyday city driving and also highway trips. With a robust 2.0-litre turbocharged engine, producing 238 hp of power, and is tuned with a smooth 8-speed automatic transmission. It comes with a standard 4WD system, which is fun to drive on a variety of terrains such as sand, gravel, and wet roads, which can be commanded across the UAE. It feels stronger in acceleration, so your highway drives are truly delightful and overtake a cake walk. It is not your typical off-roader, but still able to take on light trails with confidence.

Futuristic Technology:
One you won’t miss with the Monjaro modern tech experience. The cabin feels elegant and luxurious with plenty of connected features, including wireless charging, Bluetooth, and smartphone mirroring. For your unattached entertainment, a 10-speaker Bose sound system. The infotainment is seamless, certainly intuitive, and perfectly embedded into the cabin's design.

Comfort-Focused Engineering:
With a sizable wheelbase measuring 2845mm, making the cabin superbly spacious and comfortable. The front seats come with massage functions, not common in this segment, while the rear seats have excellent legroom and comfort for enjoyable road trips. The cabin feels relaxing as the suspension tuning is done in such a way as to balance between softness and control in the city streets and highways.

Growing Brand Credibility:
Geely is China’s biggest automotive brand and entered the UAE much earlier. This has made it more visible and gained popularity due to an excellent portfolio of cars. This further bolsters the brand with the ownership of two more marquee brands, Volvo and Lotus, and contributes to its engineering expertise, which indirectly benefits models like the Monjaro. A lot of the Monjaro owners have liked it for its superior build quality, luxurious cabin and overall experience. This actually dispels the old impression about Chinese cars, which have taken a giant leap in every aspect of car-making. 

Exterior Design

Commanding Front Presence:
The Monjaro’s front fascia gives it an aggressive and upscale appeal. The bold grille, flanked by sharp LED headlights and familiar DRLs, makes it highly desirable and distinctive. The functional air intakes and a well-sculpted bumper improve its sportiness, and you get an impression of a premium high-end SUV vibe.

Side Profile:
Not just the front, but the side profile is equally appealing. A longer wheelbase and smooth character lines are attractive. The plush door handles, chrome window trim, and 19/ 20-inch alloy wheels are perfectly sized and enhance the look. Overall, Geely has successfully achieved great exterior design which makes it quite referring and unique.

Distinctive Rear Design:
The rear nicely blends well with the overall exterior of the SUV. This includes full-width LED taillights, clean horizontal lines, and an integrated spoiler. The twin chrome exhaust tips complete its athletic look.

Interior

Quality Materials Throughout:
The moment you’re inside the cabin, it feels welcome and also luxurious. The soft-touch surfaces, quality leather upholstery, and accurate contrast stitching give the cabin an elegant feel. The fit and finish are awesome, and you hardly feel cost-cutting at all. The cabin comes across as durable, and it is quite most of the time for relaxing time on the road

Five-Seater Layout:
The cabin feels spacious as both front and rear seats have enough leg and shoulder room, no complaint on cushioning and lumbar support. The massage function and multiple adjustments in the front make long drives relaxing, and the rear passengers are taken care of well with enough comfort, space and convenience.

Climate Comfort:
The multi-zone climate control system makes all passengers happy when the outside temperature is just too hot. The rear vents and individual controls are known for superb comfort, while the system cools the cabin rapidly and quietly.

Practical Storage:
One thing families can’t compromise on is the space for luggage, and the Monjaro offers you a lot. In the cabin and also in the boot. There are large door bins, a deep centre console, and multiple cupholders. Wireless charging keeps devices powered neatly, and the cargo space is good, which means a flat load floor with foldable rear seats for bulky items or weekend gear.

Features

Category	Feature
Display	12.3-inch center touchscreen
	10.25-inch or 12.3-inch digital instrument cluster
	25.6-inch heads-up display
Audio	8-speaker or 10-speaker Bose sound system
Connectivity	Wireless charging
	Mirror Link
	Bluetooth connectivity
	Apple CarPlay and Android Auto
Convenience	Keyless entry and push-button start
	Power tailgate with kick sensor
	Panoramic sunroof
	Front seat massage function
	Auto-dimming rearview mirror
Safety	360-degree camera system
	Auto parking assist
	Adaptive cruise control
	Lane departure warning and prevention
	Blind-spot monitoring
	Forward collision warning with automatic emergency braking
	Rear cross-traffic alert
	Multiple airbags

Powertrain & Performance

2.0L Turbocharged Engine Specifications:

Specification	Details
Engine Type	2.0L Turbocharged 4-Cylinder
Max Power	238 HP
Max Torque	350 Nm
Transmission	8-Speed Automatic
Drive Type	4WD (All variants)
Top Speed	215-220 km/h
Fuel Economy (Estimated)	8.8 L/100km
Fuel Tank Capacity	66-70 liters
Wheelbase	2,845 mm
Seating Capacity	5

Conclusion

At the very first glance, the Monjaro looks impressive, a lot modern with its imposing road presence. As you explore more, it starts to give you that feeling of something special that is expensive, but it actually is not. That is indeed an achievement by Geely, offering far more premium and refined at a fraction of the cost. And, this is what our experience has been, and precisely what stands out about this SUV, the value proposition. Far from being a budget alternative, it’s a truly premium midsize SUV that is compelling in design, technology, and refinement while undercutting rivals on price. With its elevated styling, advanced features, and comprehensive safety systems, the Monjaro appeals to families looking for comfort and capability without paying luxury-brand premiums.

Beyond the product, your ownership will also be defined by the after-sales support, and here Geely has been doing good work. Therefore, if you’re fine with a Chinese brand, and want a luxury SUV for your family that does everything city, highway and light off-roading, the Manjore is your perfect choice. You’re in for a great surprise. To experience it, visit their showroom and explore in real life.