Elite Group Holding Launches ART Elite Car Rental to Reshape the Leasing Market in UAE

Abu Dhabi : Elite Group Holding has joined the car rental space with ART Elite Car Rental. The aim is to offer all-inclusive, flexible vehicle leasing solutions for drivers and businesses.

• Their initial fleet includes Soueast models; with Jetour coming soon.
• They are offering an all-inclusive plan. No down payment, with insurance and maintenance covered.
• This move aligns with UAE’s fast-growing car rental sector, which is projected to hit $214.7m by 2029.

Elite Group Holding, a one of the key players in the Emirates’ automotive space and exclusive partner of Soueast and Jetour, has launched ART Elite Car Rental.

This is a fresh entry into the UAE’s expanding car leasing market. The new venture, which is starting with a fleet of Soueast vehicles, offers flexible, all-inclusive mobility solutions tailored for individuals and businesses.

Meeting Rising Market Demand in the UAE

The car rental and leasing sector in the UAE is on a strong growth trajectory. What's driving this growth are digitalisation, preference for flexible ownership, and shifts in economy.

According to Statista, the market is expected to generate more than $182 million in 2025, which could reach $214.7 million by 2029. The launch of ART Elite Car Rental is Elite Group Holding’s response to these trends. It'll give customers more freedom and less stress when it comes to mobility.

What ART Elite Car Rental Offers

• Full range of Soueast vehicles including S06, S06 DM, S07, and S09.
• Zero downpayment.
• Free full insurance coverage.
• Routine service and maintenance.
• Free registration and 24/7 roadside assistance.
• Flexible payment options.
• Easy vehicle replacement process.
• Support from a dedicated leasing expert team.

Focused on Customer Experience and Value

ART Elite Car Rental is bent on offer customers simplicity and peace of mind. The all-inclusive model means there are no traditional hassles of car ownership. It then replaces them with a smooth, customer-first experience.

Elite Group Holding has designed this initiative as part of its after-sales ecosystem. The focus is to add value beyond the showroom. Customers will get transparent leasing terms, minimal paperwork, and a responsive support team from start to finish.

Strategic Growth and Brand Expansion Plans

Though they're currently offering Soueast vehicles, Elite Group Holding has announced that they will introduce Jetour models in the coming months. The Group’s wider goal to diversify its automotive portfolio and this phased rollout aligns with that.

They are also planning to expand ART Elite Car Rental’s services to include additional automotive brands and possibly new market segments in the future. The new segment may include luxury or electric vehicles. But this will depend on demand.

Elite Group Holding, with ART Elite Car Rental, is entering the fast-moving UAE car leasing sector with confidence and clarity. The aim of the company, which offers a fully-managed, flexible solution backed by trusted brands like Soueast and soon Jetour, is to meet the evolving needs of modern drivers.

ART Elite Car Rental has set a new standard in hassle-free, value-driven mobility by covering every major cost and delivering a premium experience.