ROX Motor Unveils Global Vision and UAE-Focused Partnerships at MIITE 2025

Abu Dhabi : A luxury EV brand sets its sights on global expansion with a strong focus on the UAE, announcing industrial collaborations at one of the region’s largest manufacturing events.

• ROX Motor launched its “Empowered By Nature, Expanding Globally” vision at MIITE 2025.
• The company signed major UAE-focused deals with Borouge, Enercap, W Motors, and others.
• They showcase ROX 01 and ROX 01 Falcon edition SUVs at the event.
• ROX is aiming to lead in sustainable and localised EV innovation in the Emirates and beyond.

ROX Motor, at the MAKE IT IN THE EMIRATES (MIITE) 2025 event in Abu Dhabi, officially launched its global strategy titled “Empowered By Nature, Expanding Globally.” With this move, the company is aiming to become a leader in the luxury electric vehicle (EV) sector with the UAE as a central partner in its growth.

In the event, which was held at ADNEC from May 19 to 22, ROX Motor also announced several key partnerships to boost local innovation and manufacturing.

Strategic Deals Anchored in UAE Vision

ROX Motor signed multiple agreements with UAE firms, which aligns with the country’s industrial and sustainability goals. They are structuring the deals to support UAE’s Operation 300Bn, Industry 4.0 framework, and the Net Zero by 2050 vision.

These collaborations span research, component manufacturing, and advanced energy systems, which are all geared toward localising the supply chain of EV. 

What the Partnerships Deliver

• With Borouge, ROX will use recyclable polyolefins and lightweight composites to reduce the weight of vehicles and improve efficiency.
• ROX will, through Enercap by Apex Energy, adopt nonchemical supercapacitor-based energy storage. With this tech, there'll be fast charging, zero thermal runaway risk, and longer lifespan.
• Collaborations with APT and W Motors will help them use recyclable aluminium and support local assembly and manufacturing.

They design these deals to boost sustainable vehicle performance and create a strong local supply ecosystem.

ROX 01 and the Falcon Edition Take the Stage

In line with the theme of outdoor luxury, ROX Motor showcased two models, which includes the ROX 01 and its Falcon edition.

Both feature REEV (Range Extender Electric Vehicle) technology and intelligent driving systems. The Falcon edition is made for regional preferences and terrain, which underlines the brand’s attention to localised design.

Long-Term Investment in UAE Mobility

ROX Motor are seeing the UAE as a top market and manufacturing base for its global strategy. Jarvis, Founder and CEO of ROX Motor said “The UAE's Operation 300Bn strategy reflects a bold national vision to revitalise its industrial sector, with the automotive industry playing a key role in that transformation.”

The aim of the company is to set a benchmark for smart, sustainable vehicles that are made for city driving and outdoor adventures.

ROX Motor’s participation in MIITE 2025 wasn't just to showcase their products. It reflects a growing commitment to industrial collaboration, sustainability, and technological leadership. By building deep local ties and showcasing purpose-built vehicles, ROX Motor is expanding globally and also building with and for the UAE.