ROX 01

The ROX 01 interior is as good as any luxury SUV.

Interior Philosophy

• Lounge-like comfort
• High-tech environment
• Spacious layout

Key Interior Highlights

• Zero-gravity seats
• Premium leather upholstery
• Ambient lighting
• Panoramic cabin layout

The cabin feels:

• Spacious
• Modern
• Premium

Seating & Comfort

The ROX 01 is available in 6 and 7-seat options.

Seating Layouts

• 6-seat (2+2+2) – executive layout
• 7-seat (2+2+3) – family layout

Comfort Features

• Heated and ventilated seats
• Massage function
• Reclining second-row seats
• Multi-zone climate control

In particular, the second row is equipped with:

• Executive-level comfort
• Long-distance relaxation

The ROX 01 is also very safe.

Safety Features

• Up to 10 airbags
• 360-degree camera
• ABS and stability control
• Advanced braking systems
• Hill Hold Control 
• Tyre pressure monitoring system

ADAS Features

• Adaptive cruise control
• Lane assist systems
• Collision warning
• Autonomous emergency braking
• Electronic Stability Program

These features enhance:

• Driver confidence
• Passenger safety
• Long-distance comfort

The ROX 01 has a boxy, upright stance that is reminiscent of classic off-road SUVs. But it also incorporates modern touches, typically due to its electric nature.

Design Philosophy

The SUV combines:

• Functional ruggedness
• Premium detailing
• Aerodynamic refinement

Key Exterior Highlights

• Full LED lighting system
• Large 21-inch alloy wheels
• High ground clearance
• External rear spare wheel design
• Rugged boxy body

The size also makes it more imposing on the road:

This gives the vehicle a look of:

• Commanding on highways
• Off-road capable
• Luxury in the city

Platform & Architecture

The ROX 01 is based on a range-extended electric vehicle (REEV) platform, rather than a hybrid.

Key Concept

• Electric motors drive the wheels
• The petrol engine acts as a generator
• Battery stores and supplies energy

This enables the car to run in:

• Pure EV mode
• Hybrid mode
• Fuel-assisted range mode

This architecture delivers:

• Smooth electric driving
• Long-distance capability
• Reduced fuel consumption

Range & Efficiency

The ROX 01's other key strength is its range.

Range Overview

This makes it ideal for UAE usage:

• Electric power for daily driving
• Long trips without range anxiety
• Reduced fuel consumption

This is a significant improvement on petrol SUVs.

The ROX 01 offers a smooth ride.

Ride Characteristics

• Smooth suspension tuning
• Good vibration isolation
• Stable highway performance

But some reviews report:

• Some noise in the cabin at speed
• AC performance could be improved 
• Ride quality is still good for the class.

Ownership Experience in the UAE

The ROX 01 is designed with UAE conditions in mind.

Advantages

• Long driving range
• Strong off-road capability
• Premium features
• Competitive pricing

Considerations

• New brand in the UAE
• Limited service network
• Resale value uncertain

Despite these, the vehicle offers strong value.

The ROX 01 delivers admirable performance, given its weight and size.

Powertrain Specifications

Performance Analysis

• Instant torque from electric motors
• Quick despite its size
• Smooth and silent operation

The ROX 01 is much faster than other SUVs in its class.

Driving Experience

The ROX 01 is a completely different experience to drive.

Driving Characteristics

• Silent EV-like acceleration
• Smooth power delivery
• Strong highway performance
• Stable high-speed cruising

The SUV is heavy (~2735 kg), but the electric torque helps to offset this. 

Driving Modes

• Electric mode
• Hybrid mode
• Terrain modes

This makes it more versatile.

Off-Road Capability

The ROX 01 is built to tackle rough off-road terrain and is therefore appealing to UAE consumers.

Off-Road Features

• Intelligent AWD system
• Multi-terrain driving modes
• High ground clearance
• Advanced traction control

Terrain Modes

• Sand
• Rock
• Snow
• Mud

These modes adjust:

• Power distribution
• Traction control
• Suspension response

It is therefore a vehicle that can handle:

• Desert dunes
• Gravel tracks
• Off-road trails

The ROX 01 is highly technologically advanced.

Key Tech Features

• Large central touchscreen
• Digital instrument cluster
• Voice control system
• Wireless charging

Additional Features

• Vehicle-to-Load (V2L) capability
• 10 kW power output 

This allows the vehicle to:

• Power appliances
• Support outdoor activities
• Act as an energy source

Market Positioning in the UAE

The ROX 01 is a large luxury SUV, but its price is positioned just below many other luxury SUVs.

UAE Pricing

• Starting price: ~AED 230,000
• Average market price: ~AED 250,000–265,000 

This puts it up against:

• Toyota Land Cruiser
• Nissan Patrol
• Land Rover Defender

But unlike these, the ROX 01 has:

• Electrified driving
• Advanced hybrid range
• Modern digital cabin

This gives the ROX 01 an edge for tech-savvy consumers.

The ROX 01 is an adventurous and futuristic SUV that strikes a good balance of:

• Electric driving refinement
• Long-distance practicality
• Off-road capability
• Luxury comfort

It is the first option in the UAE that offers a large SUV with efficiency and performance.

For buyers who want:

• A Land Cruiser alternative. 

The ROX 01 is worth considering.

• Better fuel efficiency
• Modern technology

The ROX 01 is a compelling option.

Overall Rating (UAE): 8.7 / 10

The ROX 01 is the next-generation SUV, with electrification and practicality, and it's a new player in the UAE market.