Mohammed Al Turki Joins Infiniti Middle East as regional Chief Luxury Ambassador

ABU DHABI: Infiniti, the luxury division of Japan’s Nissan, has appointed Saudi entrepreneur and film producer Mohammed Al Turki as the brand’s first regional Chief Luxury Ambassador in the Middle East. He will help elevate the customer experience strategy of the brand and offer important insights on luxury trends.

The partnership aligns with the all-new Infiniti QX80 flagship’s upcoming regional debut. As ambassador, Al Turki will help ensure that the brand meets the preferences and high standards of Middle Eastern customers. His expertise in culture, film, and luxury will shape the engagement of the brand and enhance its luxury experience.

Vice President of Infiniti Middle East, Thierry Sabbagh expressed excitement about the partnership with Mohammed Al Turki, appreciating his cultural influence and storytelling. Al Turki's partnership with the brand will help showcase the vision of Infiniti of modern luxury and create for the brand’s audience meaningful moments. 

Albert Khreiche, Infiniti Middle East Managing Director, emphasized the brand’s human-centric values and the potential of working with Al Turki to enhance the presence of the brand in the region.

Mohammed Al Turki expressed happiness in becoming the first-ever Chief Luxury Ambassador of Infiniti, combining his passion for storytelling and luxury with the cultural understanding of the brand. He seemed to be very excited to partner on projects that align with the interests of Middle Eastern audiences while embracing the modern Japanese luxury ethos of INFINITI.

Infiniti Middle East and Al Turki aim to transform automotive luxury through immersive experiences and exclusive content creation. With the launch of the QX80, the brand is all set to enter a new era of luxury in the region, blending innovation, culture, and craftsmanship.

Also read: 2025 Infiniti QX80: First impression