Audi Launches “Open Haus” Experience Across Nine Regional Cities

Abu Dhabi : Audi Middle East has invited buyers to a five-day “Open Haus” showroom event. They do this with exclusive offers, guided tours, and a closer look at its latest models.

• Audi Open Haus runs from June 18th to 22nd, 2025.
• They will hold it in 9 cities, including the likes of Dubai and Abu Dhabi.
• They will display the latest Audi models like EVs and S variants.

Audi Middle East has announced it has launched its “Open Haus” initiative. It will be a special five-day retail event to bring customers closer to the Audi brand through a more engaging and personalised showroom experience.

This event, which will start from June 18 and end on June 22, 2025, will take place across nine cities in the region, including the UAE, Saudi Arabia, and Qatar. The goal is to help customers discover the full range of Audi vehicles in a comfortable, guided, and unique offering setting.

A Region-Wide Rollout

They will host the Audi Open Haus in selected showrooms across Abu Dhabi, Al Ain, Dubai, Sharjah, Doha, Kuwait City, Muscat, Sitra, and Riyadh. These showrooms will be open from 10am to 8pm daily, though timings may vary slightly depending on local operations.

The initiative will allow visitors to access a complete showroom experience designed around them. Visitors will see the latest Audi models up close and enjoy limited-time incentives.

According to Peter White, who is the Director of Sales, Operations & Product Management at Audi Middle East, “Audi Open Haus will turn aspiration into ownership.” He adds, “Are you buying your first or looking to continue your Audi journey? This will make it easier to take that step.”

What to Expect at Audi Open Haus

Here’s what visitors will experience during the five-day Audi Open Haus event:

• They will get access to Audi’s latest line-up, including electric vehicles, Audi Sport, and family SUVs.
• They will get exclusive model-specific retail offers.
• They will get personal showroom tours which Audi’s expert teams will guide.
• They will get a welcoming and updated showroom layout.

With these, you see clearly that Audi is pushing to create a showroom visit that will be a true brand experience.

Part of a Bigger Transformation

The Open Haus concept is coming after Audi’s retail transformation efforts in the region. Earlier in the year, Audi introduced the “Progressive Showroom Concept” in Doha and Dubai. These were spaces they redesigned to introduce a more welcoming and tech-integrated layout built around what the users need.

Audi Open Haus builds on this progress as it adds limited-time customer incentives and face-to-face engagement to the updated space. All these shows that the brand values in-person retail even in a market that is changing fast.

Connect with the Brand Like Never Before

The Audi Open Haus event is to showcase vehicles, but more importantly, it's an open invitation to discover the full identity of Audi, which includes performance, innovation, and design.

Audi is placing people first with this regional rollout since it offers a curated experience. The event will give a rare chance for residents to see the future of mobility and enjoy offers  that are tailored for them. This will make June an important moment for stepping into the world of Audi.