OMODA Redefines Mobility in the UAE with Fashion Night and the Debut of the All-New OMODA C7

Dubai: OMODA has launched the OMODA Fashion Night, a high-profile brand showcase in the heart of Dubai. Marking the major middle expansion strategy and marking the United Arab Emirates as a key strategic market for OMODA with the launch of the new lineup. In this event the brand showcased the unique blend of automotive innovation, fashion, and future mobility under one roof. The event was attended by approximately 300 regional and international media representatives, influencers, and automotive experts. 

A New Kind of Brand Experience

The event reinforced OMODA’s ambition to resonate with a new generation of buyers who value aesthetics, innovation, and sustainability just as much as performance and practicality. This event came at the right time and shows that the car is more than just a mode of transport but expressions of personal style and modern living. Instead of the conventional product unveiling the ‘Fashion Night’ event gave an immersive experience to the attendees.  

Technology Driving a New Era of Mobility

Deputy General Manager of Chery’s Middle East Region, Mark Ma, highlighted the importance of the Middle East in OMODA’s regional strategy. Later he explained how the brand targets the new-generation LOHAS community. Which are the individuals who value lifestyle, sustainability, technology and aesthetics equally.  OMODA is focused on delivering intelligent mobility solutions to the middle east for making everyday life better. The brand is committed to the Internet of Vehicles ecosystem and advanced driver-assistance technologies. With the aim of seamless integration of technology into daily urban driving across cities such as Dubai and Abu Dhabi with the continuous upgrades to smart cockpit systems and vehicle electronic architecture

OMODA C7 Makes Its Regional Debut

The highlight of the event was the unveiling of the OMODA C7, the brand’s next-generation global crossover SUV. With the arrival in the UAE it  redefines the “Neo Crossover SUV” with a balance of refined styling and dynamic performance for delivering a confident, quality-focused urban driving experience. OMODA has made the OMODA C7 based on the “Art in Motion” philosophy with sculpted body lines and premium detailing. It creates a bold yet elegant road presence. 

The cabin prioritizes comfort, safety, and quality. With the use of premium materials, optimized cabin space, and thoughtful configurations for a quieter, more refined environment. It is specifically tailored for the modern UAE lifestyle with the use of intelligent tech. Speaking of the modern specs it features a smart cockpit, advanced ADAS for a stress-free driving experience even in the heavy urban traffic and make the ride more relaxed and enjoyable. 

 Powertrain Options, Performance and Pricing

The OMODA C7 price for the petrol variant starts from AED 88,900, and the advanced OMODA C7 SHS price starts at AED 114,900. As of now the early bird booking reward of AED 4,000 is available across both variants to celebrate the launch and add more value to this next-generation crossover. The OMODA C7 will be offered in the UAE with two distinct powertrain options, catering to different driving preferences and sustainability needs, seeing the growing market share of the electric and hybrid vehicles.

• Petrol Variant: Powered by a 1.6-litre TGDI engine paired with a 7-speed dual-clutch transmission, producing 197 horsepower and 290 Nm of torque.
  
  
• Super Hybrid System (SHS) Variant: Combining a 1.5-litre turbocharged engine with a dedicated hybrid transmission, which delivers an impressive 347 horsepower, 515 Nm of torque, and up to 95 kilometres of pure electric driving range.

Refreshed OMODA C5 SHS Showcase

Apart from the OMODA C7, OMODA also showcased the refreshed OMODA C5 SHS (Super Hybrid System). It has now become more sporty and efficient, making it a perfect urban ride. Suited for everyday UAE city life with features like the responsive acceleration, smooth performance, and excellent fuel efficiency.

When Technology Meets Fashion

One of the standout moments of OMODA Fashion Night was when models wearing OMODA-inspired couture sharing walked on the runway with the AiMOGA robot. It was a stunning and unique futuristic fashion-tech spectacle followed by the brand’s philosophy that technology should be tangible, experiential and seamlessly integrated into modern lifestyles. With the UAE as the regional innovation hub OMODA is continuously expanding its Middle East footprint. The brand is also planning a role as a principal partner at London Fashion Week 2026 to represent its NEO-FASHION identity on the global stage.

Also Read: MG Cars in the UAE — Which Model Offers the Best Value?