JLR to focus on plug-in hybrids due to slow global EV sales

ABU DHABI: Due to slow EV sales, Jaguar Land Rover has decided to change its electrification strategy. The automaker is now focusing on plug-in hybrids (PHEVs) along with battery electric vehicles (BEVs). Last year Jaguar Land Rover witnessed a 68 percent surge in the sales of plug-in hybrids (PHEV) in Europe, indicating the need to introduce more PHEVs amidst the slowing growth of EVs. 

Adrian Mardell, the company's CEO, noted the unexpected demand for PHEVs and emphasized the need to expand their availability to meet the customer's needs. 

 

Despite slowing down its planned EV introductions, JLR is all set to unveil the Range Rover Electric, its first all-electric SUV, followed by an electric Range Rover Sport. Both these models are based on the Modular Longitudinal Architecture platform. JLR is also planning to come up with two smaller electric models that will most likely succeed the Velar and Evoque.

By 2025, Jaguar is all set to become an all-electric brand. It will introduce a four-door GT that will compete with the Porsche Taycan, followed by another EV that is still in the pipeline. In line with the 60 percent EV sales goal of JLR by 2030 all current internal combustion engine models will be discontinued.

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