Audi and Al Nabooda Unveil Region’s First Progressive Showroom in Dubai

Abu Dhabi : Audi and Al Nabooda open a new three-floor showroom in Dubai that redefines the luxury car retail experience through advanced design, technology, and brand heritage.

• Audi opens its flagship showroom in Dubai with Al Nabooda Automobiles.
• First of its kind in the Middle East, setting global standards.
• Features immersive digital integration and the full Audi portfolio.
• Iconic heritage cars and new models showcased at the launch event.

Audi, in partnership with Al Nabooda Automobiles, has officially opened its most advanced and immersive showroom in the region.

Located in Dubai, the flagship facility marks the debut of Audi’s new retail concept in the Middle East, blending luxury, innovation, and high-end customer experience. The three-level showroom represents a global milestone, setting a new standard for how premium automotive brands engage with customers.

A New Chapter for Audi in the UAE

The grand opening event saw top Audi AG executives in attendance, including Marco Schubert and Viktoria Kaufmann-Rieger, alongside regional leaders like René Koneberg and Victor Dalmau.

The presence of Dubai Police officials, media guests, and customers underscored the significance of the launch, not just for Audi but also for Dubai’s position in global automotive retail.

“This flagship location marks a significant milestone in Audi’s journey of evolution, grounded in progress, shaped by advanced technology, and designed entirely with our customers in mind,” said K. Rajaram, CEO of Al Nabooda Automobiles.

What Makes the Showroom Unique

• Spans three floors with the full Audi portfolio.
• Houses electric, sport, luxury, and pre-owned vehicles.
• Digital touchpoints offer immersive exploration.
• Interactive tech for seamless customer engagement.
• Premium design focused on comfort and brand connection.

The showroom’s design reflects Audi’s future-focused approach, with technology that streamlines every step of the car-buying journey while staying true to the brand’s luxury appeal.

Honouring the Past, Embracing the Future

The launch event celebrated Audi’s evolution through a special display of historic cars from Audi Tradition. Visitors were treated to a walk through history with the Audi 60 Sedan, Audi 80, Audi GT 1983, Audi Quattro, RS2, and RS4 on display.

These legendary vehicles stood side-by-side with regional premieres of future-ready models like the fully electric Audi A6 e-tron and the all-new Audi Q5.

Also present were recent launches including the Audi A5, S5, Q6 e-tron, and RS Q8, showcasing the brand’s balance of tradition and innovation.

A Strategic Step for Audi’s Middle East Vision

The opening of this showroom underlines Audi’s commitment to elevating the customer experience while strengthening its presence in the UAE.

It is more than a retail space—it is a key part of Audi’s global strategy to combine cutting-edge technology with unmatched service. With this showroom, Dubai reinforces its role as a leading hub for automotive innovation in the region.