Approved Automotive: UAE's Benchmark for Premium Car Showrooms

Abu Dhabi : A look inside how Approved Automotive is reshaping luxury car retail in the UAE, with unmatched service, bold expansion, and an elite vehicle catalogue.

• Approved Automotive has served over 10,000 customers since April 2023.
• Offers a 175-point inspection, exclusive service packages, and top-tier detailing.
• Recognised at the DubiCars Digital Awards 2024 as ‘Most Progressive Dealer – Dubai’.

Approved Automotive is quickly becoming the go-to name for premium cars in the UAE. Located in Al Quoz and spread over 60,000 sqf, this modern dealership isn’t just about selling exotic cars. It’s about delivering a full journey of luxury ownership, one that starts from the first visit and continues long after the sale.

Building the Approved Legacy

Since launching in April 2023, the brand has made waves in the UAE automotive market. With over 10,000 customers served in just a year, its growth speaks to its strong customer-first values. 

Every car goes through a 175-point independent inspection, ensuring top quality. Buyers are also offered service packages and warranties, providing peace of mind beyond the showroom floor.

The dealership places huge value on customer loyalty. Many buyers come through referrals or are repeat clients. Five-star reviews fill digital platforms, showing that their VIP service model is working.

Award-Winning Strategy

In 2024, Approved Automotive was named ‘Most Progressive Dealer – Dubai’ at the DubiCars Digital Awards. The win recognised the brand’s smart digital marketing and modern inventory management. Its powerful social media presence and user-focused online tools put it ahead of others in the high-end segment.

Showroom Experience Like No Other

The main showroom is a mix of luxury and art. Customers walk into a space that feels like a private club or gallery. It’s curated for comfort, style, and privacy.

• Lounge-inspired layout with gourmet refreshments.
• Trained Sales Ambassadors for guided visits.
• VIP room for private discussions and custom builds.
• In-house art gallery showcasing global artists.

This unique environment turns car buying into an experience, not just a transaction.

A Collection That Stands Out

Approved Automotive’s inventory features 210+ rare and exotic vehicles. Mercedes-Benz models make up about half the collection. Prices range from AED 139,750 to AED 1.86 million. A standout moment was when a Brabus G800 sold just hours after being listed, showing the strength of their stock and speed of service.

On the Road to Growth

The business is set for a major scale-up. A new facility next door is under construction. Once ready, it will double the number of cars and introduce extra services like:

• Vehicle delivery prep zones.
• High-end storage for client cars.
• More space for detailing and custom work.

A fresh digital platform is also coming, helping GCC clients browse, customise, and buy online with ease.

More Than Just Sales

Approved Automotive also leads in vehicle care. As the UAE’s biggest certified XPEL centre, it offers:

• PPF, ceramic coatings, and tinting.
• Custom wrap jobs.
• Steering and interior trim upgrades.

Trade-ins, finance help, and extended warranties round out a full-service offering.

As CEO & Co-Founder Luke Ferrara puts it, “At Approved Automotive, our mission has always been simple — make premium car ownership smarter, smoother, and more rewarding.” That mission is clearly driving the brand’s continued success.