Rolls-Royce Middle East Dealers Shine in Global Awards

Abu Dhabi : Rolls-Royce Motor Cars has honoured its top-performing dealers worldwide, with Middle Eastern dealerships securing three out of six prestigious global awards, reflecting their excellence in client service and brand engagement.

• Rolls-Royce’s Global Dealer Awards celebrate excellence in business objectives, brand communication, and client experience. 
• Middle Eastern dealerships won three out of six global awards, demonstrating the region’s leadership in luxury automotive service.
• A new category, the Spectre Social Media Reel Competition, was introduced in the regional awards.
• The Middle East continues to lead in Bespoke commissions, with the highest average value per handcrafted Rolls-Royce worldwide.

Middle Eastern Dealers Recognised for Excellence

Rolls-Royce Motor Cars has announced the winners of its Global Dealer Awards for 2024, with Middle Eastern dealerships securing three of the six prestigious accolades. These awards, which form part of the brand’s ‘Inspiring Greatness’ strategy, highlight exceptional achievements in client service, business performance, and brand representation. 

Alongside these global honours, a suite of regional awards was also presented, including the newly introduced Spectre Social Media Reel Competition.

A Testament to Dedication and Craftsmanship

The success of Middle Eastern dealers in this year’s awards reflects their commitment to delivering an unparalleled luxury experience. 

James Crichton, Regional Director of Rolls-Royce Motor Cars Middle East & Africa, expressed pride in their accomplishments, stating: “I am immensely proud that our dealers across the Middle East have been recognised with three prestigious global awards, as well as a range of regional awards – a true testament to their unwavering dedication to delivering an exceptional client experience.”

A Growing Market for Bespoke Luxury

• Rolls-Royce’s commitment to customisation continues to drive the brand’s success in the Middle East.
• The average value of Bespoke commissions increased by 10% compared to the previous year.
• The Middle East leads in Bespoke orders, reflecting the region’s preference for exclusive and personalised luxury cars.

The Role of Dealer Partners in Rolls-Royce’s Success

The Global Dealer Awards recognise the crucial contributions of Rolls-Royce’s dealer partners worldwide. Their dedication to excellence ensures that clients receive not just a car but a highly tailored luxury experience. The ability to craft unique, personalised vehicles has positioned Rolls-Royce as an authentic luxury house, strengthening its reputation globally.

Looking Ahead

As Rolls-Royce Motor Cars moves forward, its Middle Eastern dealers remain a driving force in the brand’s continued success. The awards highlight the region’s importance in the global luxury car market and reaffirm Rolls-Royce’s commitment to delivering the highest standards of craftsmanship and personalised service. 

With a strong foundation and a passion for perfection, Rolls-Royce and its dealer partners are set to achieve even greater milestones in the years to come.