Now Get PEUGEOT Vehicles On A Subscription Basis!

Abu Dhabi : PEUGEOT has partnered with Invygo and Yelo to launch a flexible, app-based subscription service for cars in the UAE. This will help redefine access to premium mobility without paperwork or paying upfront.

• PEUGEOT is now the first Stellantis brand to join a subscription model in the region.
• Launch of the pilot has started in the UAE, with plans for GCC expansion.
• Invygo’s digital platform and Yelo’s lease model are the partners.
• The target of this service are young, tech-savvy, and flexibility-driven users.

PEUGEOT Middle East has officially entered the car subscription market in the region through a pilot programme. Starting with  the UAE, this new service, in collaboration with leading mobility platforms Invygo and Yelo, presents a fresh way for users to access PEUGEOT models with digital ease, flexible terms, and zero paperwork. 

The initiative is the first Stellantis pilot of its kind in the region and sets the tone for future rollouts across the GCC.

How the Subscription Works

The subscription model is a combination of the operational lease structure from Yelo and Invygo’s digital user platform. Customers in the UAE can now select and drive a PEUGEOT with just a few taps while they enjoy benefits like:

• No long-term commitment or upfront payments.
• Fully digital process through the Invygo app.
• Monthly pricing including insurance, maintenance, and registration.
• Freedom to easily swap or return PEUGEOT vehicles.

A Strategic Collaboration for Modern Drivers

In the UAE, there has been some growth in demand for mobility options that are flexible and user-friendly and the partnership between PEUGEOT, Invygo, and Yelo will help address this grief. It also aligns with the shift toward digital services and alternative ownership models in the region.

The vehicles offered under this programme suit younger drivers, expats, and professionals who want premium design and quality of driving without being tied to ownership.

Slaven Klarin Smiljanic, Group Managing Director of Stellantis Middle East, said: “This partnership shows PEUGEOT Middle East’s and the ambition of Stellantis to shape new mobility experiences. PEUGEOT has distinctive character and a DNA that focuses on the driver, which means it is the right brand to lead the way.”

Industry Reactions and Goals

Eslam Hussein, Co-founder and CEO of Invygo, said the partnership is a milestone, noting that “we want to always offer customers a flexible, digital-first way to buy cars traditionally.”

Yelo admitted that this move adds strength to its fleet strategy in the UAE. Marwan Oklah, General Manager of Yelo in the UAE & Oman, said: “Yelo is not a traditional company, rather, it is a mobility brand. This collaboration shows how we are committed to elevate what mobility offers across the region.”

Both partners view this pilot as a key to reshape the model of accessing cars in the region. The partnership, by focusing on convenience, transparency, and digital integration, taps into changing the expectations of customers and new ways of driving.

Outlook for the GCC Market

This initiative will serve as a base for the expansion of future markets across the GCC, as PEUGEOT leads the entry of Stellantis into subscription services.