AWR Automotive has unveiled the 2027 Nissan Navara Pro, confirming a starting price and a specification tailored for the Middle East.

Quick read:

• The 2027 Nissan Navara Pro starts from AED 99,900 including VAT in the UAE.
• It features a 2.0-litre turbo petrol engine making 244 hp and 400 Nm of torque.
• The truck has over 200 Middle East-specific updates developed over 100,000 km of local testing.
• Four grades are available, with distinct features for fleet and premium retail customers.

Launch event and pricing

AWR Automotive confirmed the Navara Pro's debut was timed to reach a wide audience, with pricing structured for fleet, business and retail buyers.

AWR Automotive, Nissan's dealer for Dubai and the Northern Emirates, unveiled the all-new 2027 Navara Pro pickup at the Dubai Fitness Challenge. The event, held at Kite Beach from late October to the end of November 2026, served as the public launch for the new model. Pricing starts from AED 99,900, a figure that includes VAT. It isn't a single-spec model, however. The Navara Pro is offered in four distinct grades. These are designed to appeal to different parts of the market, from large-scale fleet operators and business users to individual retail customers looking for a capable lifestyle vehicle.

2.0-litre turbo and UAE calibration

Nissan stated the truck underwent extensive local testing to ensure its durability in high-temperature conditions common to the region.

Powering the new Navara Pro is a 2.0-litre turbocharged petrol engine. It produces 244 hp and 400 Nm of torque, delivered through an eight-speed automatic transmission. The powertrain is Euro VI compliant. However, the more interesting story is its local adaptation. The vehicle was subjected to more than 100,000 km of adaptability testing within the UAE. This led to over 200 Middle East-specific readiness updates. Key changes include high-temperature battery cooling and enhanced air conditioning measures, both developed to handle the demands of a GCC summer. Ground clearance is stated at 240 mm, and the truck can wade through water up to 800 mm deep.

Fleet and retail feature split

The dealer explained that equipment levels are deliberately split to provide operational simplicity for fleets and comfort amenities for retail buyers.

The differences between the four grades are quite clear. Fleet-oriented versions are equipped for work, carrying a payload of up to 1,175 kg and offering a towing capacity of 3,300 kg. These models come with 17-inch wheels and a 12-inch central screen with four drive modes. Retail grades, on the other hand, get a more premium fit-out. They feature larger 18-inch alloy wheels and a much bigger 14.6-inch screen, which includes voice control in both English and Arabic. The comfort and technology list for retail grades is extensive, and includes:

• A 12-speaker premium sound system
• Dual-zone climate control
• A wireless phone charger
• An electric panoramic sunroof
• A 540-degree Around View Monitor

Market positioning

The company's four-grade structure is designed to address both high-volume fleet sales and higher-margin retail demand within a single lineup.

The Navara Pro's strategy seems to be one of breadth. By offering four grades, Nissan and AWR Automotive can target three distinct customer profiles without needing separate models. The accessible AED 99,900 entry point is clearly aimed at business and fleet buyers who prioritise running costs and capability. At the other end, the retail grades pack in features usually found in passenger SUVs. The inclusion of advanced off-road modes like Desert, Rock, and Mud on these versions, alongside comfort items like the sunroof, positions the Navara Pro as a dual-purpose vehicle. It's a work truck on one hand, and a weekend adventure vehicle on the other.

Also Read: 2026 Nissan Navara Pro Launched in the UAE: 244 hp Petrol, 4WD and a Fresh Challenge to the Toyota Hilux