New Rolls-Royce Pricing in Dubai — What Drives the Cost Difference

Dubai: Purchasing a Rolls-Royce in Dubai involves more than just selecting a model and agreeing on a sticker price. What you pay always depends on the specs you choose for the car, basically how bespoke you want it to be, and how long you can wait. For example, two Ghosts can have completely different price tags when they leave the same showroom, which is purely due to the buyer's choice of materials, finishes, and customisations. When Drake got a diamond-eyed, solid gold owl instead of the Spirit of Ecstasy, it adds a value to the car. You can get any Facelifted Rolls-Royce Ghost or other models customised based on your preferences and styling. 

Dubai’s Rolls-Royce customers often prefer to make changes that align with their personality, and that’s where costs rise quickly. Whether it's paint finishes, handcrafted interiors with special preferences, wheels, or personalised details, all of these contribute to the overall price. Then there are the overall ownership aspects – insurance, servicing expectations, resale behaviour, and exclusiveness. Understanding these factors matters far more than the base price, especially if you want your Rolls-Royce to feel truly special long after the day it arrives. We break down some key details here. 

UAE Rolls Pricing Guide

Model	Starting Price (AED)	Engine	Seats
Ghost Series II	1,350,000	6.75L V12	5
Ghost Extended	1,500,000	6.75L V12	5
Cullinan	1,690,000	6.7L V12	5
Spectre (Electric)	2,000,000	Dual Motor	4
Phantom SWB	2,050,000	6.75L V12	4
Phantom EWB	2,420,000	6.75L V12	4

Comparatively, the Rolls-Royce Dubai prices you get are nearly 8-12% lower than those in European markets. This is largely due to the tax-free shopping, which looks quite compelling until you factor in ownership costs.

Why the Ghost Starts at AED 1.35 Million

The Ghost is Rolls-Royce's entry point, but entry doesn't mean cheap, at least certainly not in the context of Rolls-Royce. 

What you get is 563 hp of power from a twin-turbo V12. The ride is silent; Rolls-Royce claims it's the quietest cabin they've ever built. That silence is achieved through key elements like double-glazed windows, 130 kg of sound insulation, and a transmission that shifts before you think about it.

But the base Ghost is almost never what people buy, and that is not a big surprise, but the final price ranges in the neighbourhood of over AED 1.6 million. As buyers choose various personal options, such as bespoke paint, special leather, and starlight headliners, these choices contribute to the overall cost. Not just that, but once again, the extended wheelbase adds AED 150,000 for an extra 170 mm of rear legroom. If someone is driving you, it's a worthwhile investment. If you're driving, you won't notice.

Why Cullinan Costs Less

The Cullinan starts at AED 1.69 million, which is AED 340,000 less than a Phantom, even though it's bigger and shares most of the engineering.

Why? Simply put, it's due to the volume and depreciation. Rolls-Royce builds more Cullinans because Dubai buyers want SUVs. And hence, the higher production means better pricing, but at the same time, depreciation is higher. A three-year-old Cullinan loses 40% of its value, and a Phantom, maybe 30%.

From a more practical perspective, Dubai's roads are smooth, but parking is tight. The Cullinan's ground clearance and visibility make it easier to live with daily. That's essentially what it costs you at resale.

Electricity Comes at a Premium

The Spectre starts at AED 2 million, which is another AED 650,000 more than a Ghost, for a car with no V12. You are paying for 577 horsepower from dual electric motors and a 102 kWh battery. The claimed range is 530 km, which is sufficient for a round trip from Dubai to Al Ain, but just barely. Charging infrastructure works fine now, but buying a two-million-dirham EV means betting that stays true.

The Spectre weighs 2,975 kg, and battery weight explains most of it. The Black Badge versions have extra power and darken the chrome but cost AED 200,000 more. Most buyers generally skip them. The badge conveys a message which contrasts with the intended subtlety of Rolls-Royce ownership.

The Phantom is not for everyone.

The Phantom starts at AED 2.05 million for the short wheelbase; for the extended wheelbase, it's an extra AED 370,000.

The obvious question is, why does it cost AED 700,000 more than a Ghost? Largely due to the quieter cabin, more aluminium in the structure, hand-stitched everything and lastly better resale because fewer Phantoms are around.

Dubai has close to 150 Phantoms on the road, and less than 50 change hands yearly. That scarcity helps maintain high values, but finding a buyer takes time, resulting in a typical demand-and-supply issue regarding pricing.  For most buyers, the extended wheelbase makes sense if you're over 190 cm tall or being driven. However, the long wheelbase makes parking in Dubai Marina impossible. You need a skilled driver, or every valet interaction becomes stressful.

True Dubai Price Factors

Customisation dominates the final cost. This is quite obvious, as real Rolls-Royce buyers spend 15-25% more on bespoke options. That Ghost at AED 1.35 million becomes AED 1.65 million with custom leather and paint.

Service costs are real. Unlike your regular cars, the service is expensive. For example, an oil change costs around AED 2,500, brake service runs AED 8,000, and annual maintenance averages AED 15,000–20,000. AGMC handles everything, but buyers are paying luxury rates.

Insurance is non-negotiable. Comprehensive coverage costs 4–6% of the car's value annually. That Phantom will cost AED 90,000+ per year just to insure, which is a huge sum for an average buyer, but a Rolls Royce is never for the common buyer. 

Depreciation is the real expense. The first year drops 15–20%. Three years into it, you've lost 35–40%. Only the Phantom holds better, and only if you spec it correctly.

Market Reality Check

Ghost buyers are usually first-time Rolls-Royce owners stepping up from S-Class or 7-Series. Many trade out within two years when running costs surprise them.

Cullinan buyers want the badge with SUV practicality. Most realise a Range Rover does 90% of what the Cullinan does for AED 1.3 million less.

Phantom buyers aren't shopping for other brands. They're comparing model years of Phantoms.

It's a well-known fact that Dubai's luxury car market moves a lot faster. But that isn’t necessarily true with Rolls-Royce. Unlike other premium brands, resale is slower for Rolls Royce. This distinction is primarily because finding the right buyer means waiting months or even longer, and most dealers know this.

Conclusion

Rolls-Royce pricing in Dubai starts lower than in Europe, but ownership costs are where the difference really shows. It adds up rather fast, taking the whole price to a different level. The difference between models matters less than what you lose after three years. This applies to almost every model; the Ghost depreciates faster. The Phantom holds better but costs more to maintain. Choose based on what you can afford to lose.

Also checkout the newly opened Rolls-Royce Muscat Luxury Showroom.