INFINITI Middle East Launches Season 2 of ‘Undiscovered Arabia’ With Fresh Faces and New Destinations

Abu Dhabi : INFINITI’s newest content series returns, shining light on the Middle East’s hidden gems through the journeys of bold regional explorers.

• Season 2 features four new regional content creators from the UAE and Kuwait.
• Locations include Jebel Jais, Al Matla’ formations, and Al Hajar Mountains.
• The series highlights culture, nature, and storytelling with INFINITI vehicles.
• Cinematic visuals and personal narratives drive the campaign’s emotional appeal.

INFINITI Middle East has unveiled the second season of its content series “Undiscovered Arabia,” a digital journey designed to reconnect audiences with the lesser-seen wonders of the region.

Following a strong reception to Season 1, this new chapter brings forward four new adventurers, each tasked with exploring natural beauty and cultural landmarks across the Middle East—all while driving an INFINITI. The result is an inspiring, cinematic exploration that balances modern storytelling with heritage appreciation.

Introducing the Explorers of Season 2

Season 2 brings together four regional explorers: Nihal Muhammad, Abdullah Alshayji, Fatima AlMattar, and Altamash Javed. With roots in both the UAE and Kuwait, each brings a unique lens to the series. Their journeys are more than road trips—they’re cultural narratives meant to highlight the depth of the Middle East’s landscapes and identity.

Where Adventure Meets Storytelling

Each creator’s route takes viewers through a different chapter of the Arabian Peninsula’s untold story. Nihal Muhammad’s adventure leads to Jebel Jais, the UAE’s tallest mountain, where panoramic views set the tone. Abdullah Alshayji heads to Kuwait’s Al Matla’ rock formations, blending geology with bold visuals.

Fatima AlMattar reflects on the maritime history of Kuwait’s traditional dhows, bridging past and present. Meanwhile, Altamash Javed seeks stillness in the Al Hajar Mountains, trading Dubai’s city lights for moonlit serenity.

The mix of terrain—from arid cliffs to high-altitude escapes—adds layers to the visual narrative. “Undiscovered Arabia” turns everyday drives into compelling, scenic journeys packed with cultural meaning.

What Season 2 Delivers

• New faces: Regional creators from UAE and Kuwait with strong storytelling styles.
• Iconic locations: Jebel Jais, Al Matla’, traditional dhow routes, Al Hajar Mountains.
• Cultural focus: From heritage sites to natural beauty, each trip celebrates identity.
• Platform showcase: All episodes are released across INFINITI’s official digital channels.

A Campaign With Purpose and Perspective

The idea behind “Undiscovered Arabia” goes beyond car promotion. It’s about creating content that captures the essence of exploration and deepens appreciation for places often overlooked.

Each explorer uses an INFINITI as their travel companion, reinforcing the brand’s link with both performance and experience. “The journey continues, with new creators bringing untold stories to light, and celebrating the beauty of the Middle East through their unique perspectives.”

This human-centered approach connects well with modern viewers, especially those seeking authentic connections with both people and place. With every episode, INFINITI expands its role—not just as a vehicle maker—but as a storyteller of regional pride and ambition.