From the gleam of polished chrome to the roar of engines, the automobile world captivates us with its innovation and allure. Yet, behind every new car lies a story of perseverance and ingenuity. Join us on an exploration of the oldest brands in the automotive industry whose enduring legacies have shaped the modern transportation landscape.

Peugeot

Peugeot holds the title of the world’s oldest surviving car manufacturer, tracing its roots to a family-operated coffee mill in 1810. It features models like the current 508 PSE sports sedan and the 205 T16, and its evolution is a fascinating journey.

Logo: The iconic lion emblem showcases the relentless pursuit of excellence of the brand. Recently, the company made a few changes to the logo to modernise its image. In the new logo, there is a clever use of white and black with the flat head of the lion roaring proudly, serving as a bridge between Peugeot's futuristic vision and rich heritage.

Innovation and Milestones: Peugeot has sold over 70 million vehicles. Pioneering models like the 201 were introduced by the brand in 1929. Emphasising "the art of motion," the rich legacy of Peugeot spans two centuries, shaping innovations in suspension and chassis technology.

Vehicle Range: Peugeot has a diverse lineup of vehicles encompassing cars, vans, and crossovers, each catering to various consumer preferences and needs. Among these offerings, a few models stand out, showcasing Peugeot's commitment to excellence and innovation across multiple segments.

Local Presence: Peugeot UAE’s local lineup includes various models such as 2008, 3008, 208, Partner, Boxer, Traveller, Expert, New 408, New SUV 5008, Hypercar 9X8, and Landtrek.

Mercedes-Benz

Mercedes-Benz was formed in 1926 as a result of the merger of two leading automobile manufacturers. In 1886, the gasoline-powered Benz-Patent Motorwagen was patented by Karl Benz. In 1901, the company of Gottlieb Daimler released the first Mercedes motor vehicle. The merger of Benz and Daimler companies in 1926 led to the creation of the Mercedes-Benz brand.

Logo: The logo of Mercedes-Benz has evolved over the years to a modern design from a three-pointed star, symbolising the brand's commitment to progress. Each iteration reflects the dedication of the brand to innovation.

Innovation and Milestones: Mercedes-Benz has transitioned to electric vehicles with scalable architectures for all kinds of cars while upholding its legacy of luxury design. Additionally, the motorsports success of the brand, notably with the iconic Silver Arrow cars in Formula One since 1934, is notable.

Vehicle Range: Mercedes-Benz offers some of the most luxurious vehicles across segments such as coupes, convertibles, sports cars, sedans, and SUVs, featuring iconic models such as the C-Class, S-Class, E-Class, and GLE-Class.

Local Presence: Mercedes-Benz offers various models in the UAE, including sedans, SUVs & Crossovers, Cabriolet & Roadsters, Coupes, Hatchbacks, and MPVs.

Ford

In 1903, the Ford Motor Company was formed, credited with bringing cars closer to the masses by utilizing efficient production methods such as the moving assembly line, which is still in use today. Today, Ford Motor Company is the world’s fifth-largest automaker and the second-largest in the US.

Logo: The Ford logo has gone through many refinements over the years, with its iconic blue oval design introduced in 1927. This symbol has evolved with the legacy of the company, representing its commitment to excellence and innovation in the automotive industry.

Innovation and Milestones: Ford's innovations span safety, electrification, assembly lines, and sustainability. With an aim for a greener future, Ford pioneers innovations in manufacturing and mobility. Ford played an important role in automotive history by introducing modern design concepts and safety features and pioneering assembly line methods.

Vehicle Range: Ford produces many notable models like the Model T, launched in 1964, and the Ford Mustang, which became an icon of American performance.

Local Presence: Ford offers a wide array of vehicles in the UAE, including Trucks & Vans, SUVs, Performance Vehicles, and Cars.

Rolls-Royce

Since its founding in 1906, Rolls-Royce has revolutionized the automotive world. It offers a wide range of vehicles from trucks to sedans. From the Rolls-Royce 25/30 to the classic 10 hp, each model showcases unique style and innovative technology. The Rolls-Royce 10 hp marked the iconic brand’s inception. It was born from the 1904 agreement between Henry Royce and Charles Rolls and was manufactured in Manchester at Royce Limited's factory.

Logo: The logo of Rolls-Royce comprises overlapping Rs symbolizing the founders, Henry Royce and Charles Rolls. It reflects their pursuit of dedication and perfection in crafting the finest automobiles on a global scale.

Innovation and Milestones: Rolls-Royce is known for manufacturing ultra-luxury vehicles with tons of customization options, from personalized interiors to bespoke paint. Named "The Best Car in the World," Rolls-Royce upholds its commitment to quality and excellence. Beyond automobiles, the brand is a leading player in aerospace, known for crafting propulsion systems and aircraft engines for diverse applications.

Vehicle Range: The recent lineup of Rolls-Royce features prestigious models such as the Ghost (sedan), Phantom (sedan), Cullinan (SUV), and Wraith (coupe), each epitomizing unmatched performance and luxury in its segment.

Local Presence: In the UAE, Rolls-Royce offers Phantom Extended, Phantom, Spectre, Ghost Extended, Ghost, Black Badge, and Cullinan Series II.

Renault

Renault was founded in 1899 by brothers Fernand, Louis, and Marcel Renault. Louis oversaw production and automobile design, while Fernand and Marcel managed business operations. In their first Voiturette 1CV, Renault used De-Dion Bouton engines. By 1903, they started producing their own engines.

Logo: Renault’s logo has evolved over the years, but the iconic diamond shape remains unchanged. Initially influenced by angled bonnets, it has undergone eight redesigns, reflecting the brand's commitment to evolving with the times.

Innovation and Milestones: The business units of Renault include Dacia, Lada, Alpine, and Mobilize with 15% ownership in Nissan. Committed to sustainable transportation choices, the Renault Zoe is the best-selling electric car in Europe. Renault also has a rich motorsports legacy and has achieved success in Formula One as both a team and an engine supplier.

Vehicle Range: Renault produces a diverse lineup of vehicles, from SUVs to EVs, commercial vehicles, and compact cars, featuring standouts such as the Captur, Clio, Megane, and the electric Zoe.

Local Presence: Renault offers a huge lineup of vehicles in the UAE, including passenger vehicles, commercial vehicles, and Renault Sport.

 

These brands have been key players in shaping the automotive landscape and continue to exert a significant influence on the market.

Also read: Nissan Z: A sports car for the modern age