NIO Breaks Records with April 2025 Delivery Surge, Launches FIREFLY EV Brand

Abu Dhabi : April was a major month for NIO with soaring deliveries, a growing brand lineup, and the debut of a brand-new electric car.

• NIO delivered 23,900 vehicles globally in April 2025, up 53% YoY.
• FIREFLY, its small premium EV, began deliveries in China.
• ONVO contributed 4,400 units, targeting family buyers.
• Cumulative deliveries now stand at 737,558 units.

NIO Posts Massive Growth in April 2025, Launches FIREFLY Brand

NIO, a premium smart EV brand, has released its global delivery report for April 2025, showing major growth and a bold step forward in product expansion. With three EV brands under its wing—NIO, ONVO, and the newly launched FIREFLY—NIO is targeting different market segments with a well-rounded product strategy.

April Delivery Numbers Surge Past Expectations

April 2025 turned out to be NIO’s most impressive month of the year so far, with total deliveries reaching 23,900 vehicles globally. That marks a 53% increase compared to April 2024. This strong performance builds on the company’s momentum from earlier in the year.

The numbers break down as follows:

• 19,269 vehicles delivered from the core premium NIO brand.
• 4,400 vehicles delivered by ONVO, the family-focused EV brand.
• The initial batch of FIREFLY vehicles delivered after its late-April launch.

By the end of April 2025, NIO had delivered a total of 65,994 vehicles year-to-date—up 44.5% from the same period last year. Its cumulative deliveries now stand at 737,558 units.

FIREFLY: A New EV for the Urban Driver

FIREFLY is NIO’s newest brand, focused on delivering small, smart, and premium electric vehicles. The brand was officially launched on April 19, 2025, and began deliveries in China shortly after.

Built using NIO’s advanced R&D, safety engineering, and smart tech platform, FIREFLY is targeted at buyers looking for a stylish and intelligent driving experience in compact form.

According to NIO, FIREFLY stands out for its lively design and driving quality. “It offers a vivid driving experience where users can embrace the freedom to glow,” the company stated. The brand carries the tagline of being “vivid, thoughtful and solid.”

Three Brands, One Vision: NIO’s Expanding EV Strategy

NIO’s delivery strategy is now clearly split across three sub-brands, each targeting a unique segment:

• NIO – Premium smart electric vehicles.
• ONVO – Family-focused smart EVs.
• FIREFLY – Small high-end electric cars for urban buyers.

This multi-brand approach allows NIO to expand its market reach and better meet global EV demand. While FIREFLY deliveries are starting in China, the company hinted at international expansion, saying the model will “gradually reach global markets in the near future.”

Momentum Builds with FIREFLY’s Debut

With strong growth in deliveries, a successful new model launch, and plans to expand FIREFLY’s presence globally, NIO has sent a clear message: it’s not just competing—it’s leading. The April 2025 numbers not only show strength in volume but also in vision, with NIO proving it's ready to serve every corner of the electric car market.