GM Middle East Achieves 26% Sales Growth in Q1 2025, Driven by SUV and Pickup Demand

Abu Dhabi : General Motors Middle East reports a 26% year-on-year sales increase in Q1 2025, fueled by strong demand for full-size SUVs and pickups, alongside rising OnStar activations.

• Full-size SUV sales surged by 55%, with notable increases in Chevrolet Tahoe and Suburban models.
• OnStar activations grew by 45%, enhancing in-vehicle connectivity and safety features.
• Customer satisfaction reached an all-time high, with 60% of customers returning for service.
• GM celebrates 99 years in the Middle East, reinforcing its longstanding regional presence.

General Motors Middle East has reported a significant 26% year-on-year increase in sales for the first quarter of 2025, marking one of its strongest performances in recent years. 

This growth is attributed to sustained demand for its Chevrolet, GMC, and Cadillac brands, particularly in the full-size SUV and pickup segments, which continue to resonate with customers across the region.

Full-Size SUV and Pickup Sales Surge

The company's full-size SUV sales experienced a remarkable 55% year-on-year growth. The Chevrolet Tahoe and Suburban models saw a 22% increase, while the GMC Acadia and Chevrolet Traverse posted a 47% rise. 

The Cadillac Escalade also contributed to this upward trend with a 16% gain. In the pickup segment, GM maintained its market leadership, with models like the GMC Sierra and Chevrolet Silverado continuing to be favorites among Gulf region buyers.

Enhanced Connectivity with OnStar

GM's in-vehicle connectivity platform, OnStar, recorded a 45% increase in activations during Q1 2025. Recent enhancements to the service include improved navigation, remote commands, and real-time vehicle insights, features that elevate the ownership experience. 

The expansion of OnStar Connected Services in countries like Saudi Arabia and Bahrain aligns with GM's strategy to advance the future of mobility in the Middle East, supporting the region's Vision 2030 plans for digitalization and modernization of transportation services.

Customer Satisfaction and After-Sales Service

GM Middle East reported an all-time high in customer satisfaction scores for after-sales service. Notably, six out of ten customers now return for service within the GM network. This achievement is attributed to improved service speed, digital innovations, and enhanced training across its dealership network. Additionally, parts availability has reached record levels, ensuring faster turnaround times and higher customer confidence.

Looking Ahead

As GM celebrates 99 years in the Middle East, the company continues to focus on delivering vehicles and services that meet the evolving needs of its customers. The strong performance in Q1 2025 sets a positive tone for the year ahead, as GM aims to build on this momentum and further strengthen its position in the region's automotive market.