BMW Group Middle East Posts Strong H1 2025 Growth, Led by BMW M and MINI

Abu Dhabi : BMW Group Middle East has ended the first half of 2025 with growth in double-digit sales. This shows their strong market demand, rise in performance models, and the continued momentum of the MINI in the UAE and beyond.

• BMW sales in the Middle East are up by 15.3%.
• The M models grew by 31.6% and M High-Performance by 46%.

BMW M and Core Models Drive Growth

High-performance models are still very important to the growth story of the brand. BMW M cars jumped 31.6% in sales in the first half of 2025, with M High-Performance versions alone up by 46%.

With this, it confirms that there has been a growing appetite for premium sports driving in the UAE.

BMW M and Core Models Drive Growth

High-performance models are still very important to the growth story of the brand. BMW M cars jumped 31.6% in sales during H1 2025, with M High-Performance versions alone up by 46%. This is a confirmation that there has been a growing appetite for premium sports driving in the UAE.

The BMW 7 Series is still the flagship, but the X7 had an 18.6% gain in the same period. Another standout was the BMW 5 Series, which posted a 23.8% increase year-to-date to cement its status as an important part of the premium sedan range.

Category Highlights – Key Growth Figures

• BMW overall sales: Up 15.3%.
• BMW M models: Up 31.6%; M High-Performance up 46%.
• BMW X7: Up 18.6%.
• BMW 5 Series: Up 23.8%.
• Corporate and special sales: Up 38.5%.
• MINI sales: Up 20%; MINI Countryman holds 40% share.
• MINI JCW variant: Up 63%.
• BMW Motorrad: Up nearly 20%.
• Customer support services: Up 7%.

Retail Network and Customer Support

The rollout of the group’s Retail.Next supports this growth. This concept, which is focused on customers, helps transform showrooms into flexible, interactive spaces that showcase BMW and MINI models.

It is designed to blend digital and in-person engagement, and it also offers a smooth “phygital” journey for buyers and service clients.

BMW Group Middle East also saw a 7% rise in customer support services. Notably, 76% of BMW owners with cars up to 10 years old still use authorised service centres, which is a strong sign they trust the brand are loyal to it in the long-term.

Strong Future Outlook

The brand, with MINI growing by 20% and Motorrad posting nearly 20% retail growth, is well-positioned across multiple segments. What powers the growth of MINI was the Countryman (40% share) and John Cooper Works models (63% rise), while the appeal of BMW Motorrad is still expanding among bike enthusiasts in the UAE.

Karim-Christian Haririan, who is the Managing Director of BMW Group Middle East, said, “Despite the uncertainties in the region, we are still delivering excellence to BMW, MINI, and BMW Motorrad customers, which we value. I want to sincerely appreciate our importer network and partners for how dedicated they are and to our customers for their trust.”