Soueast UAE 2026: S06 to S09 Price List and The 1 Million KM Warranty Explained

Abu Dhabi: A brand that arrived in the UAE just over a year ago is now attracting curious visitors to the showroom. This dramatic market entry is not purely accidental. Soueast is a subsidiary of Chery Group, the Chinese automotive giant behind Omoda, Jaecoo, and Jetour; that connection explains its growing credibility in the Emirates.

The brand presently offers four SUV and crossover models, including the S06, S07, S08, and S09. What makes Soueast especially interesting in the UAE right now is that it is not targeting only one segment. The lineup now covers compact SUVs, seven-seat family SUVs, plug-in hybrids, and premium flagships, all while staying below the price point where most buyers begin considering European brands. The key highlight is one big warranty claim that certainly deserves attention: 1,000,000 km lifetime engine coverage.

As far as retail sales and service are concerned in the UAE, Soueast is distributed exclusively by Elite Group Holding, the same group behind Jetour in the country. The flagship showroom is on Sheikh Zayed Road, with additional points of presence in Deira (Dubai) and Abu Dhabi. We take a closer look at all the models that are available on sale right now.

Soueast UAE Prices

Model	Type	Powertrain	Price (AED)	Seats	Standout Feature
S06 Comfort	Compact SUV	Petrol	89,900	5	12.8-inch screen, sunroof
S06 Luxury	Compact SUV	Petrol	93,000	5	15.6 inch screen, 8 Sony speakers
S06 DM	Compact SUV	PHEV	NA	5	114 km EV range, 800+ km total
S07 Comfort	7-seat SUV	Petrol FWD	89,900	5+2	Panoramic roof, 12.3-inch screen
S07 Luxury	7-seat SUV	Petrol FWD	93,000	5+2	Ventilated seats, Sony audio
S07 AWD	7-seat SUV	Petrol AWD	95,000	5+2	All-wheel drive
S08 DM	7-seat SUV	PHEV	1,135,000	7	800+ km range, 342 hp combined
S09 2WD	Flagship SUV	Petrol FWD	109,000	5+2	250 hp, Michelin R20, full ADAS
S09 AWD	Flagship SUV	Petrol AWD	109,000	5+2	AWD, Michelin R20, full ADAS

DM = Dual Mode Plug in Hybrid.

S06 and S07

Both the Soueast S06 and S07 start at AED 89,900 and share the same 1.6-liter turbocharged engine in Luxury trim, with a power figure of 197 hp. The important distinction is what you prioritize.

The S06 is a five-seat compact SUV, the sportier-looking of the two, and is loaded with impressive features inside. The Luxury trim starts with a 15.6-inch touchscreen, includes an 8-speaker Sony audio system, features ventilated seats, a 540-degree panoramic camera, and offers blind spot detection. It also has the S06 DM plug-in hybrid variant, which gives buyers the option of 355 hp and over 800 km of combined range if they want to move beyond petrol entirely.

The Soueast S07 is the better pick for anyone who needs seven seats but cannot stretch to AED 113,500 for the S08 DM. At AED 89,900 for the Comfort and AED 95,000 for the AWD, it delivers 5+2 seating, a 62-inch panoramic sunroof, three-zone climate control, 8-speaker Sony audio on the Luxury, and full L2 ADAS including adaptive cruise control. The S07 includes features such as automatic emergency braking, lane-keeping assist, blind-spot detection, and rear cross-traffic alert.

For a family in Mirdif or Khalifa City doing school runs and weekend trips to Fujairah, this is a practical and well-equipped option that most Japanese seven-seaters cannot match at this price.

The AWD S07 at AED 95,000 is the trim most buyers in Abu Dhabi and Dubai should look at first if they do any off-road driving, head regularly to Hatta, or simply want the confidence of all-wheel drive in the UAE's occasional heavy rains.

S06 DM and S08 DM

Let us be honest about something: plug-in hybrids in the UAE sometimes sound more impressive on paper than they feel in real life. A few older PHEVs in the market would deplete their electric range in 30 km and then run as heavy gasoline cars. However, the Chery Group DM system in the S06 DM and S08 DM is built differently.

What makes these two models stand out is that they solve a very specific UAE problem. Buyers want lower fuel bills and partial electric driving, but many are still hesitant to commit fully to EV ownership because of charging concerns during long inter-emirate trips. The DM system bridges that gap rather intelligently.

The S06 DM produces 355 hp combined output and 530 Nm of torque through a 1DHT (Dedicated Hybrid Transmission), which is Chery Group's own architecture. The battery is 19.43 kWh of ternary lithium. The electric-only range under NEDC conditions is 114 km, and a combined range with the 57-liter petrol tank exceeds 800 km.

For a buyer charging overnight at home in Dubai Marina or Al Raha, Abu Dhabi, the daily commute to work and back runs on electricity. The petrol engine is used only for longer distances or highway driving. Over a full month, many S06 DM owners could fill the tank once or twice, compared to weekly fill-ups in a conventional petrol SUV.

The Soueast S08 DM at AED 113,500 takes that same powertrain and puts it in a seven-seater body. It is a premium family SUV with 342 hp, an 800+ km range, and seating for seven. Very few seven-seat plug-in hybrids in the UAE currently combine this level of power, range, and equipment below AED 120,000. Hybrid seven-seaters from Japanese brands start higher in price and deliver less power, while European PHEV SUVs with similar specifications start at AED 180,000 and above.

The V2L (Vehicle to Load) function on both DM models at 3.3 kW lets the car supply external power. Camping in Hatta or Ras Al Khaimah with a powered fridge and lights is a real use case, not a marketing footnote.

The premium S09

The Soueast S09 is Soueast's most capable and premium model in the UAE range. At AED 109,000 for both the 2WD and AWD versions, it is priced like a mid-range SUV but equipped like a flagship.

It is 4,858 mm long on a 2,850 mm wheelbase. That is larger than the Toyota Fortuner (4,795 mm) and close to the Chevrolet Traverse. The 5+2 seating layout with three fully folded rows gives 1,130 liters of cargo space with all seats in use and considerably more when the third row folds.

The powertrain is a 2.0-liter turbocharged engine producing 250 hp, which puts it ahead of the Kia Sorento, Toyota RAV4, and Mazda CX-60 at comparable prices. The suspension uses MacPherson independents at the front and multi-link independents at the rear. Michelin R20 tires come standard.

Inside, the S09 carries:

• 15.6-inch touchscreen with 10.25-inch digital instrument cluster
• Qualcomm Snapdragon 8155 chip 
• 8-speaker Sony stereo
• 50W wireless fast charging
• Boss button for electric front passenger seat adjustment
• Ventilated driver and passenger seats
• CN95 air purification
• Panoramic sunroof
• Intelligent crystal electronic shift with 176 faceted crystal design
• Full ADAS: ACC, AEB, LKA, LDW, FCW, BSD, rear collision warning, door open warning

The S09 currently competes most directly against the Nissan Patrol and Kia Sorento. On outright specification, cabin technology, and power at AED 109,000, Soueast has positioned it very aggressively against both.

The 1 Million KM Warranty

This is the claim that gets the most attention from UAE buyers and also the most doubts. A 1,000,000 km engine warranty sounds like a clear overpromise to get attention, but here is what it actually involves.

Soueast's warranty package in the UAE through Elite Group Holding covers the following:

• Engine and powertrain: lifetime, with no mileage cap
• Battery on DM models: 8 years or 200,000 km
• Full vehicle warranty: 5 years or 150,000 km
• Roadside assistance: included during the full vehicle warranty period

The 1 million km engine claim is based on Chery Group's engine durability standard, the same engineering specification applied across Omoda, Jaecoo, and Jetour vehicles in the UAE.

For practical purposes, a buyer who drives 30,000 km per year in the UAE will reach 150,000 km after five years, which is when the full vehicle warranty ends. The engine continuing beyond that, essentially for the life of the car, removes one of the largest anxieties around buying a newer Chinese brand.

This is not a loophole; it functions like any other warranty and requires regular servicing through Elite Group Holding's authorized network in Dubai, Abu Dhabi, Deira, and Al Ain. But for a buyer comparing long-term ownership security, very few Japanese or Korean brands currently offer engine coverage at this level.

Ideal pick 

• Daily city driver wanting a compact SUV: S06 Comfort at AED 89,900 with 20-inch wheels, sunroof, and ADAS
• Buyer wanting maximum features in a compact SUV: S06 Luxury at AED 93,000 with Sony audio and 15.6-inch screen
• Hybrid buyer solving range anxiety: S06 DM with 800+ km range and 114 km electric-only range
• Family needing seven seats on a budget: S07 Comfort at AED 89,900 or AWD at AED 95,000
• Family wanting a PHEV seven-seater: S08 DM at AED 113,500, the most powerful and efficient seven-seater under AED 120,000 in the UAE
• If you want space and power without flagship pricing: S09 at AED 109,000 with 250 hp and Michelin tyres standard

Conclusion 

Soueast's portfolio appears quite impressive given the price point and overall package on offer. More importantly, the brand is not relying on a single standout model but building a complete SUV lineup that covers compact city buyers, larger families, and hybrid-focused customers at the same time. If you are in the market for a brand-new car and checking out various brands, Soueast deserves real attention. Head to the showrooms on Sheikh Zayed Road, Deira, and Abu Dhabi to test drive the lineup and get real-life experience before making a final decision.

Also Read: Soueast S08 DM: Is This the Best Value 7 Seater Hybrid in the UAE?