Dongfeng Rich 7 Pickup Makes Debuts; Gets Power, Comfort, & Practical Tech

Abu Dhabi : The all-new Dongfeng Rich 7 is launched in the Arab Emirates. Gets a balanced mix of rugged performance, smart features, and premium comfort for work, leisure, and everyday driving.

Rugged Build Meets Refined Features

The Dongfeng Rich 7, backed by MAHY Khoory Automotive, has arrived as a big contender in the mid-size pickup segment. Dongfeng offers this one in 2WD and 4WD and buyers can pick between a 6-speed manual or 8-speed automatic gearbox. The main capabilities are:

• Max payload: up to 855 kg.
• Ground clearance: up to 225 mm.
• Gross vehicle weight: 2,740 kg.
• Fuel tank: 73 litres (for longer range).

The Rich 7, whether used on job sites or desert trails, has a robust frame that supports diverse driving needs.

Interior Focused on Driver Comfort

The Rich 7, despite its tough build, does not compromise on comfort:

• Leather or fabric seats with electric adjustment.
• Automatic climate control with rear AC vents.
• Sunroof, smart overhead console, USB ports.
• Power windows with anti-pinch function.

With these features, users will have a pleasant in-cabin experience, especially during long work days or weekend drives.

Safety Comes Standard

The Rich 7 has lots of advanced safety and driver-assist features, including:

• Adaptive Cruise Control.
• Forward Collision Warning.
• Lane Keeping Assist.
• Automatic Emergency Braking.
• Hill Descent and Start Assist.
• Tyre Pressure Monitoring System.
• ISOFIX child seat anchors.

It also has four-wheel disc brakes and double wishbone front suspension to ensure control and stability on every drive.

Model Variants and Specs

Variant	Drivetrain	Transmission	Ground clearance	Load capacity	Tyres
272A MT	2WD	6-speed MT	195 mm	815 kg	255/70 R16
273A AT (2WD)	2WD	8-speed AT	195 mm	855 kg	265/60 R18
273A AT (4WD)	4WD	8-speed AT	225 mm	855 kg	265/60 R18

The price of the top-spec 273A AT 4WD is around AED 130,000, and that makes it a compelling choice in the segment.

The Dongfeng Rich 7 is proof that pickups can be tough, smart and convenience-filled. It has flexible options for drivetrain, comfort features, and top-tier safety tech, which makes it a solid option for UAE drivers who want performance without sacrificing convenience.