ROX Motor Hits 10,000 Global Sales Milestone, UAE Surpasses 2,000 Deliveries

Abu Dhabi : A bold milestone from a young EV maker signals growing success in the UAE and beyond, with outdoor-focused buyers turning to ROX 01 in large numbers.

• ROX 01 is an official vehicle by the UAE Ministry of Interior.
• Brand plans to target outdoor EV lovers worldwide by 2030.

ROX Motor has crossed a major milestone, confirming more than 10,000 global deliveries since the brand’s first vehicle hit the market.

The announcement came during Auto Shanghai 2025, where company leaders also shared their long-term global vision, which centers heavily on outdoor-focused electric vehicles.

In the UAE, ROX 01 is already making waves. Over 2,000 units have been sold locally, making it one of the top five best-selling luxury all-terrain SUVs in the country.

The brand’s early success is rooted in its smart mix of rugged off-road ability and luxury driving comfort—an ideal match for UAE buyers who want both city elegance and weekend adventure.

UAE’s Embrace of the ROX 01

Since the company’s launch in 2021, ROX Motor has been laser-focused on serving customers with an outdoor lifestyle.

The ROX 01, its flagship SUV, brings a rare mix of off-road strength, urban driving ease, and premium design. In the UAE, this balance has been key to the vehicle’s early popularity. The vehicle’s selection as the official car for the UAE Ministry of Interior is also a strong endorsement of its reliability and capability.

Whether tackling dunes or navigating city roads, ROX 01 is proving it belongs in one of the world’s most demanding automotive markets. 

ROX Motor at a Glance

• Founded in 2021 with a mission to lead the outdoor electric SUV space.
• ROX 01 launched in August 2023 and deliveries began in December.
• Debuted globally at the April 2024 Abu Dhabi Auto Show.
• Operates in nearly 30 markets including the Middle East and Africa.
• Known for blending electric power with outdoor versatility and luxury comfort.

Vision for the Middle East and Beyond

The Middle East holds a central role in ROX Motor’s future plans. Founder and CEO Jarvis Yan explained, “Innovation and a global outlook have shaped our path from the start.

Surpassing 10,000 global sales marks an exciting milestone – but it’s only the beginning.” He added, “As we look ahead, the Middle East will continue to be a key pillar of our international growth. It is fast-moving, forward-thinking, and aligned with our vision for intelligent mobility.”

This mindset reflects a clear commitment to regional growth, especially in the UAE where tech-savvy, outdoor-loving drivers are rapidly embracing electric mobility. The brand’s steady expansion shows how quickly new players can earn trust if they offer both innovation and reliability.

What’s Next for ROX in the UAE?

With its strong start in the UAE, ROX Motor is expected to bring more models to the region in the coming years.

Continued support from key local partners and a focus on outdoor adventure will likely keep demand rising. The brand’s focus on EV tech, style, and ruggedness fits well with the UAE’s evolving market tastes.