Al Tayer Motors and Premier Motors take over Kia UAE operations. What changes for owners?

From 31 August 2026, the established automotive group will manage all Kia sales and service, promising uninterrupted warranty and after-sales support for existing owners.

Kia has appointed Al Tayer Motors as its new exclusive importer-distributor for the UAE, marking a significant change in the brand's local operations. The partnership, effective 31 August 2026, replaces the previous distributor, Juma Al Majid Group.

This strategic move aligns with Kia's global sales performance, which saw around 3 million vehicles sold in 2025, and its increasing focus on sustainable mobility.

Quick read:

• New distributors are Al Tayer Motors for Dubai and the Northern Emirates, and Premier Motors for Abu Dhabi and Al Ain.
• All existing Kia warranties and service agreements will be fully honoured by the new dealership network.
• The change supports Kia's electrification plans, following the recent introduction of the PV5 model.
• Additional new Kia models are planned for launch in the UAE later in 2026.

The Dealership Split

The new representation for Kia is divided geographically across the Emirates. Al Tayer Motors, an automotive group employing more than 3,100 professionals, will handle sales, service, and after-sales for Kia in Dubai and the Northern Emirates. Its sister company, Premier Motors, will take responsibility for the brand in Abu Dhabi and Al Ain.

This structure leverages the group's extensive network, which already operates facilities across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah.

Al Tayer Motors is a familiar name in the UAE's automotive landscape, representing a diverse portfolio that includes Ford, Lincoln, Jaguar, Land Rover, Ferrari and Maserati.

What Stays the Same

For current Kia owners, the primary message from the transition is one of continuity. In today's environment, customers are not just buying a vehicle, they are investing in a long-term ownership experience.

Both Kia and its new partners have confirmed that all existing vehicle warranties and service agreements will continue without interruption. This guarantee is designed to address the most common concern during a dealership handover, ensuring that scheduled maintenance, parts availability, and warranty claims will be managed seamlessly by the new network from day one.

Electrification Strategy Ahead

This partnership is positioned to support Kia's transformation towards electrification and sustainable mobility. The brand recently introduced its new PV5 model in the UAE and has confirmed that additional model launches are planned for later in 2026. An established distributor with a robust infrastructure is essential for handling the specific demands of electric vehicles, from specialised technician training to battery servicing and charging support.

The move to Al Tayer Motors and Premier Motors provides a stable platform for expanding Kia's line-up of passenger vehicles, SUVs and electric vehicles in the region.

Transition Checklist for Owners

As the 31 August 2026 transition date approaches, current Kia owners should take a few practical steps.

The first is to identify which dealership now serves their emirate: Al Tayer Motors for those in Dubai, Sharjah, Ajman, Umm Al Quwain and Ras Al Khaimah, or Premier Motors for residents of Abu Dhabi and Al Ain.

While service history and warranty details will be transferred, owners should confirm the appointment booking procedures with the new service centres.

Official websites and communication channels for Al Tayer Motors and Premier Motors will provide the most up-to-date information regarding service centre locations and contact details.