Ferrari Luce Visits Dubai: What Ferrari's First Electric Car Means for UAE Buyers

Dubai: Ferrari has brought its first all-electric car, the Luce, to Dubai for a private preview with regional clients on 15 October 2026. It is a four-door, five-seat Ferrari with four motors and 1,035 hp, and no UAE price or delivery date has been announced yet. 

This is not a public launch, but it tells us a lot about what is coming. Our earlier report, everything we know about the new Ferrari Luce, covers the car's story, and here we focus on what UAE buyers need to know.

Key Takeaways

Is the Luce on sale in the UAE yet?
Not officially. The preview was for regional clients, and the UAE price, order process, and delivery timing have not been shared.

How much could it cost?
In Europe, it starts at €550,000, which is roughly AED 2.35 million before any local pricing.

What Happened in Dubai

Ferrari's UAE distributor hosted the private preview, which was held for regional clients only. The event gave Gulf customers an early look at a car that breaks from Ferrari tradition. The report does not name the venue, guest list or any other cars shown, so we will not guess.

Detail	What we know
Date	15 October 2026
Format	Private preview for regional clients
Dealer	Ferrari's UAE distributor
UAE price	Not announced
Europe price	From €550,000 (about AED 2.35 million)

Performance: Four Motors, Instant Pull

The Luce uses four electric motors and all-wheel drive. Ferrari quotes 1,035 hp and 990 Nm, with 0-100 km/h in 2.5 seconds and a top speed of 310 km/h. For UAE drivers, the 310 km/h figure is bragging rights, but the instant pull is what you will feel on Sheikh Zayed Road.

Specification	Ferrari Luce
Motors	Four, with electric AWD
Power / Torque	1,035 hp / 990 Nm
0-100 km/h	2.5 seconds
Top speed	310 km/h
Battery	122 kWh (gross)
Range	More than 530 km (WLTP, per Ferrari)
Fast charging	Up to 350 kW DC

Weight, battery chemistry and charging times, such as 10-80 percent, were not stated.

Design and Cabin: A Very Different Ferrari

Inside, the Luce is glass-heavy with a clean layout, created with LoveFrom, the design firm of Sir Jony Ive. The front bucket seats use a glass-and-aluminium structure wrapped in leather. Aluminium toggle switches on the roof panel handle drive modes and launch functions, while analogue needles sit alongside layered OLED displays.

• Seats: five, with a three-across rear bench, which the report calls a first for a production Ferrari
• Boot: around 600 litres
• Audio: a standard 21-speaker, 3,000-watt system
• Exterior: dimensions, colours and wheels were not shared

Driving Tech: Steering, Suspension and Feel

Ferrari has packed in technology to keep the Luce agile. Four-wheel steering works with the chassis controls to improve agility at speed, and the suspension is described as third-generation active. The right paddle adjusts torque delivery across five levels, while the left paddle controls regenerative braking. Ferrari also reportedly captures and amplifies real drivetrain vibrations, so the car feels alive even without an engine note.

Where It Fits: Daily Driver and UAE Rivals

The Luce joins Ferrari's daily-driver range alongside the V12 Purosangue. In the UAE, the report names two rivals: the Porsche Taycan Turbo GT and the Lucid Air Sapphire. You can check the Porsche Taycan price in the UAE. The Lucid Air Sapphire is the other EV to compare

Our Expert Take: Is the Luce Right for You

Think of the Luce as a Ferrari you could actually share with the family. Five seats, a 600-litre boot and fast charging make it practical enough for school runs and weekend trips, while the numbers keep it firmly in supercar territory. Many UAE buyers already own a fun weekend car, and a usable electric Ferrari fills a different gap.

For now, the smart move is patience. With no local price, delivery date or charging details confirmed, ask your Ferrari dealer to register your interest and wait for official UAE figures. Until then, looking at the Taycan and the Lucid Air Sapphire will help you see how the Luce measures up.

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